2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie.
This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let’s not forget the friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process.
That’s why we studied the space and took tactical deep dives into these topics so that you can be armed with concrete knowledge for building a successful revenue strategy well into the New Year.
The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising to monetize their apps struggle to maintain a positive user experience and ensure brand suitability. This playbook, created in partnership with GeoEdge, looks at the issues app publishers are facing, along with the tools they need to keep their users safe and engaged. Download your copy now!
Friction is the enemy of growth — and today’s publishers have to mitigate quite a bit of friction in order to breeze through revenue goals, quarter after quarter. There’s the natural tension between fulfilling advertisers’ (growing) demands and delivering a frictionless content experience for users. There’s friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process. This playbook, created in partnership with CloudSense, highlights the four key drivers of friction in digital ad sales today — along with strategies for fostering collaboration and productivity across disparate teams and technology platforms. Download your copy now!
From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt right now … pixel by pixel. And while there’s no such thing as a crystal ball, AdMonsters has partnered with Jeeng to come up with the next best thing: A special report powered by insights from publisher teams that are navigating these changes now – along with the solutions and strategies they’re excited about for the future. The survey-based report focuses on two areas: How various organizations are approaching Revenue Strategy, and the Key challenges and opportunities around Data, Identity & Privacy. Download your copy now!