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Ad Quality

Maybe Tomorrow: Ad Quality Really Bad in 2019, but Gushing Hope For a Brighter 2020

It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problematic…

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T/V Ad Loads and Clutter: Emerging Ad Models Address Consumer Ad Avoidance

Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry Has…

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Best of AdMonsters 2019: The Top Stories in Digital Media and Advertising

It's that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that's happened in the past year in the world of digital media and advertising. What's that saying again, "Those who cannot remember the past are condemned to repeat it?"…

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7 Best Practices for Better Mobile Ads

Increasingly, mobile isn’t just consumers’ first choice for media, but their only choice. Consider that 61% of Gen Z consumers believe watching videos on a phone is “as good as watching TV.” And, according to recent research from Zenith, consumers are expected to increase their mobile internet usage to 930…

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Meetup Debrief: It’s Time to Get Creative

On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology,…

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AdMonsters Meetup Recap: Electrifying Email Strategies

At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…

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