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Ad Quality

The $20 Billion Efficiency Opportunity for Marketers

In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…

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AdMonsters Playbook: Navigating Political Ads for the 2024 Season

A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…

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MFA Sites: Are They All Bad?

There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…

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