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Ad Quality

AdMonsters Meetup Recap: Electrifying Email Strategies

At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…

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Turning Relationships Into Revenue: Admiral’s Dan Rua Explains Visitor Relationship Management (VRM)

Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities.  Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.

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Digital Media and Advertising Outlook: Latest Ad Ops and Revenue Trends

We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…

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Bad Ads Took a Dip in Q3, Says Confiant; Bad Actors Be Forewarned

Bad ads are a pretty terrible thing for the entire ad ops ecosystem. By 2025 ad fraud—malvertising redirects and malicious IBV to name a few—will cost advertisers more than $50bn, accounting for 30% share of the overall digital market, so warned The World Federation of Advertisers back in 2016. But…

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