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Ad Quality

The Mystery of Dark Patterns: A Publisher’s CMP Nightmare

The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data.

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What Is Ad Refresh? All That a Publisher Needs to Know

The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…

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Rise of Acceptable Ads Could Be Downfall of Ad-blocking

A recent study conducted by Blockthrough iterates that ad-blocking on desktops is close to its all-time high from 2018. As of now, ad blocking has 290 million global users. So how do publishers reach their ad-blocked audience? According to the study, acceptable ads are the way to go. The beauty of acceptable…

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Best Practices For Monetizing CTV Ad Pods

Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing for pubs. We spoke with Peter Ackerman, Director of Product Marketing at…

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