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Understanding AI’s Potential in Digital Media

Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…

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Through a Scanner Frequently: When Malvertisers Evade the Scanners

Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…

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Admonsters Playbook: User Experience

The prominence of revenue operations as a critical function within the digital media world has had its ups and downs. While programmatic and other indirect channels have proven ops as a serious revenue center, it’s also forced the department into highly unfamiliar territory such as creative development and user experience.…

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Transparency Is a Team Sport

For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating minutiae involved in making digital media transactions work.Funny how quickly things change. As increased spend hits digital channels…

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