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AdMonsters Playbook: Mastering the Mobile Web

Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…

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Jounce: Duplicate Auctions Still on the Rise

Most publishers these days seem more focused on culling demand partners and supply path optimization than adding Johnny-come-latelys into their headers, so we were surprised to see Jounce Media report that duplicative auctions are up. However, a closer examination revealed even more interesting trends. Read more about it.

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Opening a New Programmatic Gateway: Adhese’s Post-Cookie Connectors

It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to…

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SSP and DSP Value Is in the Eye of the Publisher

As the main feeder exchanges settles at three—GAM, Amazon's Transparent Ad Marketplace (TAM), and Prebid—there’s a great deal more murkiness in the middle; even more cross-pollination as SSPs pine for advertiser spend and DSPs tighten their bonds with premium publishers. The question of “how many intermediaries are actually necessary?” is…

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Ops on the Rise: Programmatic Shifts and Newsletter Openings

When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective…

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