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Header Bidding

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Slide of the Week: Take Action on Supply Path Optimization

Supply path optimization is having its moment, as fashionable industry jargon goes, but there's really important substance behind the hype. In short: DSPs and agencies are adopting new strategies for optimizing their supply paths because header bidding has massively increased the queries they have to process, which puts strain on…

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Weekly News Roundup: Ads.txt Catches On (To Some Agencies’ Chagrin), Transparency in the Header, More

Who's This Asking to Get Into Your Ads.txt? Over on Reddit, publishers are reporting they’re receiving loads of emails from senders identifying themselves as reps from some kind of agency or another, demanding their company be added to the publisher’s Ads.txt file or else they’ll stop buying that publisher’s inventory.…

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Weekly News Roundup: Revamping Units for Better Ad Standards, Google Taps Into Rubicon PMPs, Who Wins in a First-Price Auction

Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…

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The Buy Side Gotta Check Itself

Last week a lot of my industry connections passed around the Buzzfeed story, “Attack of the Zombie Websites,” about a programmatic, bot-driven web of lies that may have shorted advertisers tens of millions of dollars. Although it was meticulously reported, I had a hard time reading the full article not…

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Invasion of the First-Price Auctions

With all the hubbub about first-price auctions taking over the real-time bidding ecosystem, I don’t think there’s been enough talk about why the second-price auction is currently the standard bearer. That’s why I was exhilarated when Univision’s Eyal Ebel brought the point up at our recent Meetup on the current…

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8 Mammoth Takeaways From Programmania

“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…

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