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CPRA Is Here…Here’s What You Need To Know

"CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb…

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Privacy Prophecies from PubForum+

At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.

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The Next Phase of Consent

In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.

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What Problems Does the IAB’s CCPA Compliance Framework Solve?

The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…

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