This seamless integration allows publishers who have adopted LiveRamp’s ATS to unlock additional demand from Yahoo DSP, substantially improving the monetization of their addressable supply. "Demand-side interoperability has been a key feature, and now, with our expanded partnership, publishers can achieve greater scale and better monetization through Yahoo ConnectID," explains…
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A Teads' study surveyed 555 publishers across 58 countries, revealing an urgent need for the industry to adapt quickly. At Cannes, we met with Natalie Bastian, CMO of Teads, and were pleasantly surprised to be joined by Simon Klein, Global Head of Publishing. Onboard a yacht with a crisp blue…
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At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. Amid the glitz and glamour, we sat down with several leading digital media and advertising figures to get their take on the future. From exploring ID-less solutions to leveraging retail media data, the strategies for…
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As an omni-channel DSP with unique first-party identity solutions, Yahoo saw an opportunity to create a unique offering in the marketplace and did just that. The strategy behind Yahoo Creative was shaped by feedback from clients, who stressed the need for creative tools backed by trusted identity solutions.
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Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let's dive into how leading publishers are navigating these trends and setting the stage…
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The Ad Tech Accelerator curriculum brings buyers and sellers together to work through specific issues that improve overall efficiency, effectiveness and financial returns. These deep, informative sessions are designed for leaders and operators across the industry ecosystem. Each will be led by industry experts recruited by Prohaska Consulting based on…
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In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn't stop in Cannes. Here's a guide including everything you need to know.
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As the first independent DEI&B Trade Organization for the global marketing industry, BRIDGE believes that inclusion is not just a moral imperative but also a business necessity. BRIDGE integrates inclusion into traditional workplaces, marketing management, and commercial practices.
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In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement.
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