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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes

Cannes Lions International Festival is the most extensive professional gathering for the creative marketing community. For ad tech, there has been many exciting and impactful discoveries. From talks surrounding Google and Netflix to the yachts, which were back in full force this year like they never left, the festival is undoubtedly…

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What Is Google Topics API?

Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC. 

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Cookie Cutoff Could Mean Publisher Layoffs

Lotame's latest “Beyond the Cookie” report is out. There’s so much uncertainty and concern is high on all levels. Key reports findings include: Forty-eight percent of publishers predict a downsizing in workforce due to third-party cookie deprecation.

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Google’s SSP Security Ranking Slips

AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings. A perennial strong performer, Google experienced an uncharacteristic setback this quarter.…

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Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs

By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year.  The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground.  Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …

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Publishers Navigate the Weight of Heavy Ad Intervention (HAI)

Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome launched Heavy Ad Intervention (HAI) to identify and block ads from the Chrome…

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