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Chrome Gets Into the Ad Blocking Business for Real

A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…

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The Duopoly Dominates, But For How Long?

The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop and mobile) in 2017.According to eMarketer, Facebook will grab 39.1% of the display market in 2017,…

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#OPSPOV: Publishers React as Google, IAB Challenge Mobile Interstitials

Google made an announcement last month via a blog post: They’re taking a stand against (ostensibly) intrusive mobile interstitials. Starting Jan. 10, 2017, the post reads, “content that is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”In other words,…

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