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Native

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The Native Chronicles: Mobile Referendum

This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing.   For a long time, you could not go to a conference on advertising technology without hearing mention of…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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The Native Chronicles: Flexibility and A/B Testing

This is the second article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the third on the future of mobile.   The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video,…

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The Straight Story: Native, Content Marketing and the Publisher’s Place

Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…

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The Native Chronicles: Creative Revival

This is the first article in the Native Chronicles series, brought to you with the support of TripleLift. Read the second article on flexibility and A/B testing and the third on the future of mobile.   The first banner ad is both a thing of legend and of infamy. The latter because it launched a revolution of…

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