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Native

Skipping the SDK in Mobile In-App

If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…

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Erica Osher

Listening and Learning With Branded Audio Content

Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.

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Vox Media Beats the ‘Branded’ Buzz

Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…

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Treating Publishers’ Facebook Addiction

Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince myself of something. I’m a social media addict, and I suppose I have been ever since the Geocities…

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The Limits of Automation

Ad tech is an awfully cyclical industry. Ghosts of the past come back to haunt us all the time, whether they be ad fraud or brand safety. A Daily Beast story detailing how apps leveraging the Facebook Audience Network found themselves knee-deep in complaints about offensive ads thanks to an e-commerce…

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The Native Chronicles: Mobile Referendum

This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing.   For a long time, you could not go to a conference on advertising technology without hearing mention of…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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The Straight Story: Native, Content Marketing and the Publisher’s Place

Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…

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Facebook Is a Media Company–Even When That’s Inconvenient

Facebook COO Sheryl Sandberg has been catching heat from all over the internet since this past Thursday, when she told Axios editor Mike Allen that Facebook was not a media company. Her rationale was that Facebook doesn’t produce original news content, doesn’t hire journalists (which it actually has done), and…

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