The AdMonsters Team

Rob Beeler: Chairman

Rob Beeler is Chairman for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007.

Follow Rob on Twitter: @rbeeler

Bill Amstutz: Publisher

Bill_AmstutzBill is responsible for the management and strategic direction of the AdMonsters brand. A 25-year veteran of media operations and brand management, Bill creates innovative approaches to content strategy, sales management and audience marketing. Prior to AdMonsters, he was VP and General Manager of the NewBay Music group where he oversaw a portfolio of magazine media brands aimed at musicians, primarily guitarists. He successfully led the integration of the Guitar Player and Guitar World brands post-acquisition, and steered them into a period of sustained digital growth.  Before NewBay, Bill was SVP of Operations at CMP Media (aka United Business Media) where he led all mission-critical operations including Digital Ad Operations. Bill has a BS in Printing Management from the Rochester Institute of Technology and a Masters of Arts in Business from the California Institute of Integral Studies.

Gavin Dunaway: Editorial Director

As Editorial Director, Gavin Dunaway sets the tone not just for the content on the AdMonsters website, but also for the agendas at AdMonsters events like the Publisher Forum and Ops. He is known for biting analysis of the digital media and advertising space; conducting insightful interviews with industry bigwigs; and composing in-depth features stories on the latest developments in ad tech.

Previously Gavin served as Senior Editor for interactive advertising trade news depot, and before that he held reporting and editing roles for numerous industry-related publications, including Gavin earned his Bachelor’s at George Mason University in Fairfax, VA, where he majored in English but also studied theater and film. Goodness knows how he ever launched a career with that background.

While he was born and raised just outside of Washington, DC, he currently resides in Brooklyn, NY, because he is an unrepentant, though aging, hipster. When not diligently producing news and events about digital media and advertising, he enjoys playing guitar so loud that the walls shake.

Follow Gavin on Twitter: @AdMonsterGavin

Justin Loresco: Director of Business Development

As Director of Business Development for AdMonsters, Justin Loresco is responsible for the community development and monetization of their global conferences and media property.

For over the past decade, Justin has amassed extensive experience in digital having been the Marketing Strategist and Sales Manager for iMedia Communications, Account Director at Crisp Branding Agency and as a Senior Advisor for Tapit! Media Group prior to their acquisition.  He majored in Sociology at the University of California at Irvine and graduated with departmental honors.  A devoted family man, Justin enjoys spending his time with his loving wife Mary, beautiful daughter Lani Aome, and lazy English bulldogs Coda and Dozer.

Bowen Dwelle: Founder

Bowen Dwelle, Founder, AdmonstersBowen founded AdMonsters in 1999 as a professional network and conference series exclusively dedicated to online advertising operations and technology. Under his leadership, AdMonsters has grown from an informal group of early pioneers to a global network of senior leaders in online media, and a continually-expanding portfolio of unique conferences and events.

From 1998 until late 2001, Bowen served as Senior Director for Technology Strategy and Director of Advertising Technology for Terra-Lycos, following Terra’s acquisition of The Lycos Network. From 1996 to 1998, Bowen was Director of Engineering for Wired Digital, leading the technical development of HotBot and other early online media properties. Bowen began his career in software as a software developer, project manager, and application architect at Compuware in 1995.

Bowen’s key areas of expertise include online ad operations and technology, online media, internet application and product development, technology strategy, urban planning, and geography. Bowen is a rare, proud San Francisco native and an avid kitesurfer.

Follow Bowen on Twitter: @Bdwelle