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Non-Human Traffic

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Night of the Living Dead Traffic: VertaMedia on Programmatic Video and Fraud

Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…

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