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Non-Human Traffic

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Slides of Our Lives: Beat Ad Counterfeiting by Buying Your Own Inventory

One of the main goals of Ads.txt is to combat domain spoofing. It's angled to be both simple to understand and implement, and harder for bad actors to game than good old whitelisting and blacklisting. But there's more to ads.txt than slapping together a list of partners who are authorized…

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Night of the Living Dead Traffic: VertaMedia on Programmatic Video and Fraud

Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic, the spectre still haunts premium publishers—not only is that spend that should have been relegated to their…

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