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Data Management

Consent Summit 2022 Takeaways: Privacy and Compliance are Ad Tech’s Regulators

At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations moving through the U.S. Legislature to learning about balancing your privacy and compliance issues with your…

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What Is PPID and How Does It Benefit Publishers?

PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the…

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Effectively Using Consumer Data to Future Proof Your Business

In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…

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