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Data Management

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Demystifying Identity

In this wide-ranging though highly in-depth conversation, LiveRamp SVP and Head of Publishers White breaks down how identity works in a highly digestible fashion. He also dives into messaging consumers, how LiveRamp helps publishers identify and increase their authenticated traffic, whether brand marketers are getting on the identity train, and…

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Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah

As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…

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Now Comes the Fun Part: Activating Identity

You took a really big step by adding an identity partner, but like most things in ad tech you can’t expect to flip a switch and watch the magic happen. Activation, though, is where things get exciting—sure you’ll be able to garner looks from new advertisers and grab higher CPMs,…

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5 Takeaways Personalization Power at Scale

Personalization Power With a Push: Top 5 Takeaways

On June 18, AdMonsters hosted a webinar with Powerinbox, Personalization Power at Scale featuring Jeff Kupietzky, CEO, Powerinbox; Max Dennis, Director of Audience Development, Assembly; and Chip Schaible, Director of National Account Sales, IQVIA. The webinar examined the intricacies of this burgeoning channel while highlighting its growing revenue potential. Here…

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Advertising Industry Learning and Professional Development

Webinar Replay: Personalization With a Push

In this video recap of our webinar with Powerinbox, Personalization With a Push, publishers Max Dennis, Director of Audience Development, Assembly and Chip Schaible Director of National Account Sales, IQVIA join Powerinbox's CEO Jeff Kupietzky to discuss their experiences with leveraging browser push notifications. You'll learn all about the intricacies of…

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How Ad Targeting Reinforces Bias

It's a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might…

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Identity Authentication in Digital Advertising

Behold the 8th Wonder of the World: The Identity Pyramid

One of the most important reasons for publishers to jump on the identity train is to get connected to the advertisers' bigger targeting picture. To understand just how identity accomplishes this, behold the Identity Pyramid. This lists the various identity signals in terms of prevalence (most at the bottom) and…

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