At PubForum New Orleans, we hosted a session, Digital Media Smackdown: Buy-Side V. Sell-Side Programmatic Data Gap and how sellers and buyers can improve their practices, how the ad tech industry will look with fewer intermediaries, and how to maneuver the complex programmatic supply chain.
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A Q&A with Ravi Mittal, Founder and CEO of Vuukle, on how publishers can leverage quizzes to build audiences, collect first-party data, and drive engagement. The demise of the third-party cookie once sent waves of fear through the digital advertising ecosystem, but not anymore. That’s because, in the years that…
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Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
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When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.
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Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.
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At PubForum Coronado, Jon Roberts told attendees don't be afraid to take risks and try new things. We see this through Roberts’ unique career journey and his assistance in shifting Dotdash Meredith to focus on improving user experience instead of bombarding users with ads.
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In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.
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Angelina Eng watched the digital media industry evolve into what it is today, and now she works with the IAB as VP of Measurement, Addressability, and Data Center.
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The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Stumbling blocks are all around, even when they do not expect them. Not that ad ops managers should “beat the card” in…
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