Everything about:

Data Management

morgan-debaun

Building Community Trust and Leadership, Blavity Inc. Breaks the Media Mold

At a time when the media is regularly under a litany of changes, publishing powerhouse and entrepreneurial advisor, Morgan DeBaun, CEO & Founder Blavity Inc. is moving full steam ahead. Blavity Inc. is her venture-backed new media company, home to the largest network of brands specifically serving black millennials through…

Read More
GDPR_150x150

Surviving the GDPR/CCPA Squeeze: Sourcepoint’s Ben Barokas on CMPs and Regulatory Compliance

Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s still being revised). But are your bases really covered on GDPR—considering that the European Data Protection Authorities…

Read More
Audience_Story_200x200

How Can Publishers Tell a Better Audience Story?

For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more…

Read More
OPSPOV_VPPA_Lesson_150x150_0.png

4 Lessons For Digital Success From #IABALM

Digital media can be a struggle for all players involved. The duopoly, plus the growing As—Apple and Amazon—continue to gobble up digital ad spend. Mergers, acquisitions and layoffs become the strategy du jour. Legacy brands face challenges too, as digital natives opt for digitally savvy upstarts that know exactly how…

Read More
Slides_of_our_Lives_v2.6_200x200

How Publishers Increase Revenue With Audience Segmentation

More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of…

Read More