Archive

PubForum Spotlight: Evolving Ad Operations Through Self-Service

Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At the recent PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad operations and showcased how it could make publisher’s lives a little easier. We…

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How is the Novel Coronavirus (Covid-19) Impacting Digital Media and Advertising?

In AdMonsters new weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. As the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops…

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Now Trending: Ad-Juster on Cross-Publisher Revenue Benchmarking

After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how…

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What Can Blockchain Really Do for Advertising in 2020?

Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…

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Minority Report Podcast: CBSi’s Dennis Colon On Being a #GirlDad

This episode of Minority Report Podcast features three fathers of girls—Dennis Colon, SVP Ad Ops & Strategy at CBSi, speaking with hosts Erik Requidan, Founder & CEO Tradecraft Advisory and  Kerel Cooper, SVP Global Marketing, LiveIntent—speaking about what it means to be a #GirlDad in honor of basketball legend Kobe…

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Digging Deeper Into Google’s Privacy Sandbox With Michael Zacharski, CEO of EMX

To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…

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Unknown Unknowns: Speculation Mounts About Freezing Chrome’s User-Agent String

Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used\. Many fear they'll no longer have the ability to access this information to…

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