Archive

Surviving in a Complicated Digital Media and Ad Tech Ecosystem

Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.

Read More

Why Publishers Need a CMP Now

In a recent webinar, Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan, Arshdeep Sood, Solutions Engineer, OneTrust, laid out a plan for a future without cookies, explaining why it's important publishers have a CMP in place to adhere to regulatory guidelines, as well as why it's important to start…

Read More

What Is CPA (or ColoPA)?

On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…

Read More

Bridging the Privacy Compliance Gap

Between mounting privacy regulations and privacy enforcement measures being taken by big tech, publishers are in need of simple solutions that ensure consent compliance (and that they can trust). And even when publishers are doing the right thing and following the law, they may find themselves liable for a non-compliant…

Read More

Best Practices for Monetizing Native Ads in Your Email

Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…

Read More

Launch and Hone your Regwall Strategy Now…Full Stop

One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…

Read More

Native in Email: Blueprinting the Future for Publishers

LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…

Read More

Minority Report Podcast: AdMonsters’ Tameka Kee Geeks Out on Ad Tech

In this recent episode of Minority Report Podcast, Tameka Kee, Head of Content, AdMonsters, speaks with hosts Kerel Cooper, Chief Marketing Officer, LiveIntent, and  Erik Requidan, Founder & CEO, Tradecraft Advisory about her career journey, which includes Mediapost, Digiday, eMarketer, Rubicon Project, and launching her own business, The In.Fux Lab.…

Read More