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These 5 Data Trends Will Totally Reshape Ad Operations—hopefully for the Better

Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…

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What is a CDP?

CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…

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Digital Media and Advertising Outlook: Latest Ad Ops and Revenue Trends

We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…

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Be Your Advertiser’s Chief Data Consultant

As programmatic markets mature and high-value targets require more effort to message, advertisers are realizing the limits of their own data. Once again they’re keen to hear publishers’ audience stories. But telling your audience story and truly serving as a consultant to advertisers these days requires advanced tactics: namely connecting…

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What is a CMP?

Consent Management Platforms (CMP) have been cropping up rapidly in the wake of GDPR—(and soon CCPA)—as the tool du jour for aiding publishers in collecting and managing consumer consent and passing that data throughout the advertising ecosystem. For publishers working with multiple ad partners who need to enable user-level ad…

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