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T/V Ad Loads and Clutter: Emerging Ad Models Address Consumer Ad Avoidance

Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry Has…

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2020 TV and Video Advertising Predictions

The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…

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Best of Decoder 2019: AdMonsters Ad Tech, Ad & Rev OPs and Strategy Explainer Series

Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's…

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Best of AdMonsters 2019: The Top Stories in Digital Media and Advertising

It's that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that's happened in the past year in the world of digital media and advertising. What's that saying again, "Those who cannot remember the past are condemned to repeat it?"…

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The Great Migration: Major TV Players Moving to Branded Streaming—Here’s What it Means For the Ad Ecosystem

The streaming wars are really heating up. While Netflix maintains its stronghold—significantly increasing subscribers in Q3—analysts predict that most subscribers will hang on, with some opting to become multi-streaming subscribers. Still, the looming launch of legacy media brands into the streaming video space promises to considerably shake things up for the…

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Meetup Debrief: What’s UX Got to do With it?

News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…

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New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability

Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.

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