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Don’t Be Timid About SIMID: Dragging Digital Video Standards Forward

I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…

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Automated Content Recognition (ACR): The Field-Leveling Technology for T/V (Television/Video)

The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…

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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 3)

Here's the conclusion of this three-part interview series with Claudia Page, Dailymotion's VP, Product and Partner Development. Claudia tells Gavin Dunaway that publishers will always need larger platforms to drive traffic to their O&Os. But when pubs look to these platforms, they need not only the traffic, but opportunities to…

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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 2)

In the second of this three-part interview series, Claudia Page, Dailymotion's VP, Product and Partner Development, shows Gavin Dunaway a world outside of Facebook for content distribution and for getting traffic. Facebook, she says, has veered away from its most distinct core features, and there are pluses and minuses in…

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