Everything about:

Video

Supply-Side Audience Data Insertion? SpotX and Acxiom Say Oh Yeah

As the third-party tracking cookie continues its long, long farewell tour, advertisers and publishers alike are looking for replacement targeting solutions—particularly ones that won't steep them in the user privacy quagmire brought on by cookies. Tech providers seem to be meeting them with ingenuity, as evidenced by the latest partnership…

Read More