AdMonsters Advisory Board

Roxanne Allen

VP, Ad Operations
Dotdash Meredith

Roxanne Allen is a true veteran in the digital ad operations industry . In her current role as VP of Ad Operations at Dotdash Meredith, she leads the digital ad operations and ad tech support teams, contributing to both direct and programmatic initiatives and strategies. Beginning her career at About.com 25 years ago, she has played an integral role in the company’s success through many acquisitions and earned several awards along the way for her dedication, innovation and overall outstanding leadership.

Addy Atienza

VP, Programmatic Revenue & Ops Streaming TV
Trusted Media Brands

Addy Atienza is the Vice President of Programmatic Revenue and Operations for Trusted Media Brands’ Streaming TV properties. In this role Addy oversees Programmatic Partnerships, Ad Operations, Tech integrations and Strategic Initiatives that directly affect revenue growth and futureproof TMB’s ad stack.

Prior to this role, Addy was the Sr. Director of Operations and Technology at Trusted Media Brands for both Digital and CTV and oversaw the Ad Operations Team.

A New York City Native, Addy started his career at Heavy.com 14+ years ago and has since held Account Management, Operations, Consulting and Strategic positions all throughout Ad Tech at both Publishers and Supply Side Platforms, including companies such as Motorsport Network, Enthusaist Gaming, Brainly, Ex.Co, PubMatic and Equativ.

Johanna Bergqvist

GM, The Americas
Ex.co

Johanna Bergqvist is General Manager, The Americas at EX.CO, the Disney-backed, award-winning publisher video platform, where she is tasked with enhancing EX.CO’s North American business, overseeing a team of business development professionals, sellers, and customer success managers on the supply side of the business. Prior to EX.CO, Johanna co-founded Viral Spiral, a YouTube network that aggregated user-generated content, which was later acquired by Rightster.

Laura Boodram

CRO
Fat Tail

Laura is the Chief Revenue Officer at FatTail, Inc. where she leads the strategy and execution of the company’s revenue growth and client success initiatives. With over 20 years of experience in operations management and business transformation, Laura has a proven track record of delivering results and driving change across complex organizations.

Prior to joining the FatTail leadership team in 2016, Laura spent over a decade working for publishers such as The New York Times Group and Triad Retail Media, where she was responsible for leading advertising operations, technology operations and platform strategy.

Hailing from the Caribbean, Laura maintains a close-to-island-life in Tampa, Florida with her husband and kids. Talk to her about travel, food, and your dog.

Jared Collett

Sr. Director of Ad Operations
Major League Fishing

Jared Collett is the Head of Ad Operations at Major League Fishing where he oversees ad and sponsorship product development, digital governance and analytics, ad serving platforms and processes, and email advertising. Jared started his career as a trafficker for a B2B publisher where he quickly rose to Ad Tech Manager and became the first IAB Digital Ad Ops Certified professional in Oklahoma. This rapid rise and designation caught the attention of Major League Fishing, who brought him on as a consultant to facilitate their growth into digital from linear TV. Shortly into the consultation process, Jared was convinced to join Major League Fishing full-time in order to spearhead this expansion into digital. He and his team built the ad ops ecosystem from nothing – increasing digital revenue from 0% to 40% of business in 3 years through direct-sold productization across web, app, social, email and livestream properties. As a true friend of the industry, Jared keeps a keen eye on opportunities to innovate while looking for ways to connect with and elevate others. Jared has been featured on the Clean.io “Ad Ops All-Stars” podcast and had the privilege of participating in various speaking engagements, conferences, and webinars over the past three years. And yes, Jared does Ads Ops for fishing…in Oklahoma.

And no, Jared is not an avid fisherman but does enjoy the occasional fishing outings when he’s not wakesurfing, gaming or socializing with friends and colleagues.

Gavin Dunaway

Marketing Director
The Media Trust

Digital media and adtech veteran Gavin Dunaway has seen things, man. As the Marketing Director of digital trust and safety specialist The Media Trust, he evangelizes products and solutions that aid digital companies in realizing business outcomes via ensuring the well-being of consumers. In less “markety” lingo: protecting consumers is good for business. Online media companies, adtech platforms, commerce media outlets, and more agree and use The Media Trust’s solutions.

Gavin regularly writes and speaks about malware prevention, creative QA optimization, sensitive and regulated ad content, privacy compliance, as well as the general development of the digital media and advertising space. Formerly the Editorial Director of trade website and conference company AdMonsters, he regularly shakes the rust off his journalism skills at conferences and posts near real-time coverage of content. Follow him, if you dare, on LinkedIn.

Ron Duque

Director, Ad Sales Ops, systems & Services
DirecTV

With 20 years of experience in the digital advertising industry, Ron is currently Director, Ad Sales Operations, Systems & Services at DirecTV and is responsible for overseeing the operations and technical aspects of ad sales systems. He has a Bachelor of Business Administration in Marketing Management and has acquired multiple certifications in JavaScript and SQL. His mission is to deliver innovative and effective solutions that optimize the performance and revenue of ad products and services.

Some of his recent achievements include increasing revenue by creating a unified auction for mobile in-app, winning the Appy Award for the best weather app, and achieving excellence in mobile app monetization. Ron has also keynoted at AdMonsters PubForum, where he shared insights on navigating privacy shifts and their impact on mobile monetization.

Christine Foster

VP, Media Operations
Kroger Precision Marketing

Christine has 15+ years of experience with content creation, digital marketing, and media strategy. As Vice President of Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing strategists and operations team members who lead the industry in retail media expertise. By connecting business strategy with performance marketing strategy which is enabled by machine learning models and pre-optimized audience reach data science, the KPM Media Operations team can execute with analytical and technical agility. The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks, but also regularly exceeding their intended business objectives.

Prior to joining the company, Christine most recently she held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and social media marketing boutique agency, SoMedia Solutions. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular at industry events. Christine lives in Atlanta, Ga. with her husband and three children.

Terry Guyton-Bradley

Sr. Director, Advertising Tech
Fortune

Terry Guyton-Bradley is a digital media industry veteran and early pioneer in the programmatic advertising space. He has had the keen ability to build top-performing programmatic ad stacks while ensuring audiences are not alienated or hyper targeted. Terry has extensive experience leading advertising operations teams for both large and small companies. Terry started his career in AdOps at Doubleclick in the old 5th Avenue office and continued by joining the ranks of Viacom, the Economist, NBCUniversal, Conde’ Nast and currently Fortune Media as the Senior Director of Ad Technology. With a customer centric perspective, Terry continues to champion digital advertising in an ever-changing landscape.

John Harris

Sr. Director Ad Tech Operations
SiriusXM

John Harris is an Ad Technology & Operations veteran with over 15 years of experience in the industry. In John’s current role at SiriusXM, his team owns core Ad Operations functions in addition to Ad Product support and Ad Systems support for the SXM Media Business, which is the ad monetization arm of SiriusXM and includes brands like SiriusXM, Pandora & Stitcher. His organization also works closely with Product and Engineering partners on Go To Market initiatives and product/systems escalations within the advertising domain. In addition to his team’s core scope, John has overseen scaling initiatives for the ad monetization business through the implementation of standardized processes and outsourcing initiatives to help revenue teams scale efficiently.

Stephanie Mazzamaro

Head of Programmatic, Adressability & Ops
The Arena Group

Stephanie Mazzamaro is the Head of Programmatic, Addressability and Ops at The Arena Group, joining the company in 2022. Before this position, she worked at Trusted Media Brands where she led data strategy across all platforms for programmatic and direct sales while partnering with product, sales, and marketing to conceptualize, design, build, and deliver solutions to clients and agencies as a thought leader in data. Prior to joining Trusted Media Brands she held Data Solutions & Programmatic Revenue, Yield Strategy, and Data &Analytics roles at Forbes and Univision/Gizmodo Media Group, where she has been continuously hired to build data teams and strategy from the ground up. She graduated with a BS in Business Marketing from James Madison University and currently lives in Brooklyn, NY.

Therran Oliphant

Chief Strategy Officer
Hand Raiser Marketing

After an early career in wholesale car buying, Therran began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now S&P Global Mobility).

After noticing the potential Ad Tech offered, Therran joined data start-ups like PlaceIQ and Tapad in Product and Marketing roles. Therran then led a Solutions Engineering and Data Monetization teams at IBM’s Watson Ads unit.

Therran eventually went agency-side at Omnicom’s PHD Media, where he initiated change management through the development of a MarTech Consulting group, which is now driving agency futureproofing and innovation. For the last two years, he has been leading the Data & Technology Discipline for EssenceMediacom, bringing fresh approaches to leveraging, sourcing, and harmonizing client data for improved ad efficacy. Most recently, Therran left the agency to focus on scaling industry data and AI opportunities.

William Won

VP Revenue
Brainly

William Won is the VP, Revenue at Brainly and oversees the Partnerships & Business Development group, which includes Direct Sales, Programmatic, Revenue & Ad Operations, and Ad Product/Engineering. Prior to Brainly, he was the Director of Revenue (Concert Marketplace) at Vox Media, and previously spent time at Hearst Digital Media, Fast Company & Inc Magazines focusing on revenue strategy and growth.