AdMonsters Advisory Board 2023

Maria Breza

VP, Ad Quality Measurement and Audience Data Operations
SXM Media

Maria Breza is Vice President of Ad Quality Measurement and Audience Data Operations at SXM Media. Maria is responsible for driving the strategic vision and execution of SXM Media’s brand safety and ad verification measurement offerings. As well as ensuring the technologies that support audience targeting for SXM Media are seamlessly integrated, scaled, and efficient. 

Previously, Maria was Regional Vice President of Client Services for the East at Pandora. In that role, she oversaw the teams responsible for end-to-end campaign management, developing solutions that increase client spend and drive revenue growth. She created processes that ensured frictionless transactions and high levels of client satisfaction. 

Prior to her roles at SXM Media, Maria was global head of digital revenue operations at Bloomberg Media. Maria was responsible for inventory, pricing, media planning, ad technology, and ad trafficking for the mobile and web business teams in addition to the business development effort on Bloomberg.com and BusinessWeek.com.

Jared Collett

Sr. Director of Ad Operations & Analytics
Major League Fishing

Jared Collett is the Head of Ad Operations at Major League Fishing where he oversees ad and sponsorship product development, digital governance and analytics, ad serving platforms and processes, and email advertising. Jared started his career as a trafficker for a B2B publisher where he quickly rose to Ad Tech Manager and became the first IAB Digital Ad Ops Certified professional in Oklahoma. This rapid rise and designation caught the attention of Major League Fishing, who brought him on as a consultant to facilitate their growth into digital from linear TV. Shortly into the consultation process, Jared was convinced to join Major League Fishing full-time in order to spearhead this expansion into digital. He and his team built the ad ops ecosystem from nothing – increasing digital revenue from 0% to 40% of business in 3 years through direct-sold productization across web, app, social, email and livestream properties. As a true friend of the industry, Jared keeps a keen eye on opportunities to innovate while looking for ways to connect with and elevate others. Jared has been featured on the Clean.io “Ad Ops All-Stars” podcast and had the privilege of participating in various speaking engagements, conferences, and webinars over the past three years. And yes, Jared does Ads Ops for fishing…in Oklahoma. 

And no, Jared is not an avid fisherman but does enjoy the occasional fishing outings when he’s not wakesurfing, gaming or socializing with friends and colleagues.

Ron Duque

Head of Advertising and Ad Tech Operations
WeatherBug

Rong Duque is Head of Advertising and Ad Tech Operations at Weather Bug, supporting Engineering Operations. Including Direct Sales and Programmatic.

Christine Foster

Vice President, Media Operations
Kroger Precision Marketing

Christine has 15+ years of experience with content creation, digital marketing, and media strategy. As Vice President of Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing strategists and operations team members who lead the industry in retail media expertise. By connecting business strategy with performance marketing strategy which is enabled by machine learning models and pre-optimized audience reach data science, the KPM Media Operations team can execute with analytical and technical agility. The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks, but also regularly exceeding their intended business objectives.

Prior to joining the company, Christine most recently she held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and social media marketing boutique agency, SoMedia Solutions. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular at industry events. Christine lives in Atlanta, Ga. with her husband and three children.

Ryan McConaghy

VP, Global Monetization Strategy
Condé Nast

Ryan McConaghy is VP, Global Monetization Strategy at Condé Nast.

William Won

Senior Director, Sales Operations
Brainly

William Won is the Head of Sales Operations, Brainly and is responsible for leading the ads team including revenue operations, direct sales and ad product/engineering. Prior to joining Brainly, he was the Director of Concert Marketplace Revenue at Vox Media, and previously spent time at Fast Company & Inc Magazines and Hearst Digital Media focusing on revenue strategy and growth.