Features

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Weekly News Roundup: Discovery Invests in Thrillist’s Parent, Layoffs at BuzzFeed, AppNexus Is In on Ads.txt

Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…

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Discrepancies on Display: Ad-Juster Talks Visualizing Campaign Numbers

Discrepancies in campaign reporting may be an ever-present scourge--but let's not mistake them for a force of nature beyond anyone's control. As the digital ad ecosystem evolves and gets smarter about its business, there's more value at stake with each impression. That said, managing discrepancies can feel like a long…

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Weekly News Roundup: FCC Says Down With Net Neutrality, Up With Media Consolidation

Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…

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AdMonsters Playbook: Building a Video Business

As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…

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