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It doesn’t take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run...
Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can...
My boss recently asked me about attending Mobile World Congress (we're a publisher). I know that a lot of different ad tech companies attend, but are there typically a lot of other publishers there?
We are looking to incorporate some new ads units on our site and we are discussing between a 970x250 ATF and 640x480 Welcome ad. The industry standard for a welcome ad is between $50-$100 CPM,...
In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too...
The 2014 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 320...
Guys,
I am using liverail as an Video SSP, however I have been having problems getting info on how to setup Display ads as fallback's if no videos are served, even from Liverail.
Can anyone point me...
Hello,
I'm trying to decide on testing one of these tagless solutions. I've talked to OpenX and Beanstock Media. Is anyone out there using these solutions? If so, can you please share with me your...
“There’s so much waste,” a publisher says with a sigh.We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers...
We're beginning to look at video opportunities and live streaming events is getting a lot of discussion. Has your company partnered with someone that provides this? Who do you work with? Why? What...
Hi Monsters,
We've been experiencing a plethora of mobile redirects. I was convinced that it was coming from banner ads, but I've recently received a user complaint of a redirect that happened when...
Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us...
January 22, 2015 ad forecasting and inventory systemsad inventoryad ops toolssales planningsoftware tools Sue Hamerski
Wondering if anyone is using some kind of front end tool that sits on top of DFP that allows folks (folks that are not ad ops, like planners or sales?)to quickly check inventory availability?
Does...
We're combing through Omniture to find the latest information about which browsers are customers are using. A few years ago when only a handful of browsers were in dominant use, we used a threshold...
I'm are looking for an Ad Inventory/Management Software. I have an Adserver, that I want/need to use so I want to integrate just the ad inventory control software with my Adserver. With ad inventory...
We are currently on DFP's DART legacy tags but are in the process of testing GPT tags. We're going with Async tags, though we haven't made a choice between SRA or non SRA.
My question is regarding...
Ask someone to explain what “programmatic” is and they will invariably use the word “automation.” Makes sense, but automation for whom? For buyers, programmatic platforms certainly automate the...
Our company probably most resembles an ad agency and we are looking to use some proprietary data to do some programmatic buying. We would like to hire a contractor or consultant that can help us...
Gawker co-founder and CEO Nick Denton sent the digital media world into a tizzy Wednesday by announcing he was stepping down as president and replacing himself with a group of senior managing...
Anyone done the transition with Google from DSM to DFP Sales Manager? Our Google rep is pushing really hard for me to commit to a date. Looking for insight on how this transition went for others.
“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a...
Hi all,
I wonder if anyone can shed some light on something we've been discussing in the office: we understand that ad fraud affects agencies and advertisers by generating impressions and clicks that...
Hi all,
I'm working with CPA networks as affiliate. I'd like to try to buy impressions from ad exchanges for different offers, but big exchanges work with companies only.
What DSP or ad agency allow...
Everyone who's familiar with ad tech knows it's a messy space with companies constantly evolving and buying each other. I'm just curious to hear the different ways professionals in the industry are...
Does anyone have any good tools they use to identify where a "bad ad" is coming from? For example, if you use multiple ad networks and want to know which one is serving an offensive ad. I know...
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Digital media leadership award 4 articles
Publisher Maturity Index 2 articles
Programmatic Direct 12 articles
Private Marketplaces 7 articles
Operations Management 4 articles
Viewability 23 articles
Audience Extension 12 articles
Responsive Design 3 articles
Creative QA 6 articles
Tag management 6 articles
