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Is the Programmatic Supply Chain Trash?; The Ad Recession That Wasn’t
In programmatic advertising, where digital real estate is bought and sold at the speed of light, one constant thorn in the side of the industry is the persistent presence of low-quality supply. July's Jounce Media…
Accessing Google Ad Exchange Has Never Been Easier
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The Big Debate: Is In-Housing Dead?
Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
Read MoreCustomer Centricity: The Key To Retail Media’s Successful Future
While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
Read MoreThe DOJ Launches Attack Against Google’s Alleged Monopoly
Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
Read MoreHow Can Publishers Unlock AI Opportunities to Preserve Revenue and Drive Growth?
As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.
Read MoreCelebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader
With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion.
Read MoreNavigating the Power of Data-Driven Attribution: A Call for Transparency, Expertise, and Understanding
The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…
Read MoreThe “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves
Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow…
Read MoreExploring the Impact of Disney and Charter Communications’ New Deal on the Future of Streaming
We spoke with Julie Clark, SVP of Media & Entertainment, TransUnion, to dissect the future of cable television in a world dominated by streaming, marked by both challenges and opportunities. As the lines between traditional linear models and streaming continue to blur, we explore the impact on publishers, evolving revenue…
Read MoreThe Crucial Role of Data Collaboration in the Future of Advertising
Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
Read MoreU.S. Ad Spend Projected To Increase in Q4 and 2024
2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…
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