How to Attract & Retain Talent During the Great Resignation: Q&A with SEBPO’s Ray Adamson

A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how…

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8 Ad Tech Execs Weigh In On Google Pushing Back the Third-Party Cookie Cutoff

It was evident. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. Their Privacy Sandbox head is saying it will take until the latter half of 2024 for an alternative to replace cookies, but we've been hearing rumblings from buyers that it could very well drag…

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Disruption in Targeted Advertising: How to Turn Crisis into Opportunity

Brands can balance out broad targeting efforts by experimenting with new media platforms and marketing tactics. Work with clients to establish how much risk they’re willing to take on and allocate the majority of the budget toward proven channels, even if it means accepting slightly lower returns at scale.

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USA Today Tested Topics API; Netflix’s Approach to Addressability; Millions of Ad Spend Wasted

July 26, 2022 USA Today Tested Topics API For 90 Days Netflix's Gradual Approach To Addressability Millions of Ad Spend Wasted on Clickbait Sites Around the Water Cooler USA Today Tested Topics API For 90 Days Image sourced from Twitter @SimonJHarris If you've been thinking that Topics API will be…

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Sales and Ad Ops Best Practices for Collaboration

What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…

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What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry?

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising.  In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. Now that third-party cookies are slowly fading away, it will be…

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🌯 Will Microsoft Acquire Netflix?; Disney & TTD Link Up

July 19, 2022 Is Microsoft Looking to Scoop Up Netflix Next? Disney and TTD Link Up Retail Media: Publisher Friend or Foe? Around The Water Cooler Could the Netflix + Microsoft Ad Partnership Lead to More? Are you as surprised as we are that Netflix selected Microsoft as their significant…

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The Three Musketeers: Content Taxonomy, Audience Taxonomies & Seller Defined Audiences

IAB Tech Lab believes there won't be a single "silver bullet" technology or approach that makes sense for everyone. Instead, advertisers and publishers will need to rally around a portfolio of approaches to addressability that individually meet different functional needs and business use cases.

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Content Is King Once Again, So, You Better Get It Right

Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience,…

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Newsletter Advertising: How to Succeed and Common Hurdles to Clear

Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data.  However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. Leif Kramer, Product Director, OAO shares some…

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