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Google made an announcement last month via a blog post: They’re taking a stand against (ostensibly) intrusive mobile interstitials. Starting Jan. 10, 2017, the post reads, “content that is not easily...
Facebook is catching heat right now from agencies about an apparent long-standing discrepancy in the way it reports video ad performance. It’s debatable how much of an impact this has had to date on...
Value obviously can move the needle in any marketplace, but what really makes waves is the perception of value. That's been happening in header bidding. More and more companies have been trying to...
“We look at the inbox as probably the most intimate place you can be on the web,” says Kerel Cooper, VP of Platform Development for LiveIntent. “When you’re looking at a piece of content in your...
It’s been a good year for time-based transactions. This summer, The Guardian announced it had joined the time-based fray while Sled introduced a time-based transaction platform for mobile called...
You don't have to be following the DMEXCO conference in Cologne, Germany, to have heard the biggest story/scandal. EyeO GmbH – the parent company of everyone's favorite ad blocker, AdBlock Plus (ABP...
Chatter about discrepancies can always be made out during a Publisher Forum, but for latest gathering in Austin this August, the talk was louder and more anxious. With good reason, though – some...
Header integrations have made publishers think anew about what role the traditional ad server will have, going forward--if there’ll even be a role for it to play at all. Whatever happens, it seems...
As with programmatic display, the earliest inroads into programmatic video were set up to give the buyer the right of way in certain key matters. Private exchanges initially left valuable inventory...
“Is header bidding a hack?”This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged...
Viva la header revolution! Header tags have been a blessing for virtually every player in digital advertising. As publishers note a boom in CPMs, advertisers are finally getting better ideas of...
The AdMonsters crew is in force in Austin, TX, for our 39th Publisher Forum. We have a slightly larger group of attendees than we historically have had, the agenda has some longer session (with more...
Header bidding is so immensely popular among publishers at this point, there's a call to adapt its core principles to as many environments as possible. Naturally, vendor companies have been hustling...
The combination of private marketplace deals and a native ad strategy together sounds like a clear winner for publishers. It’s the digital media equivalent of a Scrabble double word score, or...
Should we be surprised that some of the most valuable inventory in digital advertising is taken up by what many consumers consider the most annoying advertising?Smacking users with pre-roll after pre...
As header bidding has caught on, publishers just can’t get enough of that demand and revenue from header partners. But so far, a lot of pubs have hit a certain ceiling in header regardless. It takes...
A few years back at a conference, I sat with clenched fists and jaw as the CRO of one of the rising clickbait sites administered a lecture on how to drive traffic through smart headlines in the “new...
Native advertising is such an ingrained part of media, you could call it the business’s “one weird old trick!” And while digital media inherited native from print, native seems particularly well for...
There’s lots of interesting stuff within AOL’s 2016 Publisher Outlook, including the top-level highlight that the 300 pubs surveyed said that video will be the number 1 revenue driver this year. Here...
The practice of header bidding has been around for a few years, but only in the last year and change has it become standard practice for publishers. Thanks to a variety of header-related products and...
“Who are these ad blocking folks anyway?” asks the latest survey from the IAB.Come on, we all know the answer to that: they’re a bunch of millennial brats that think they’re entitled to all the...
For a lot of publishers right now, the only thing better than one header bidding partner is nine or 10 header partners. If they’re getting demand, and if there’s some differentiation between demand...
Since the tech world can’t get enough of the Pokemon Go phenomenon – it seems a nice distraction from a lot of the other dire news this summer – it was about time for some backlash: safety concerns (...
As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header...
While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds.Recent...
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