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It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d...
“If you had asked me 10 years ago if millions of people would pay $10 a month for their music, I’d have said that’s a suspect proposition,” comments Dan Rua, CEO of Admiral. “But over time user...
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?”But this overlooks how the...
Despite the wonders of screen proliferation, everyone—advertisers and publishers alike—wants to be on the TV screen. It’s big and captivating—the TV screen sucks people in and demands their attention...
November 21, 2016 Carrie Czech
Hi All – Does anyone partner with a network or platform focused on app downloads for advertisers (CPI/CPA)? Do you have a preferred partner(s) and what differentiates them from the rest? Thanks,...
In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at...
Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for...
 Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better...
Native advertising is no longer just the topic du jour or an interesting addition to a publisher’s revenue strategy. Native is the wave of the future, embraced by both advertisers and publishers in...
Through a piece of Javascript installed in a publisher's content management system, Genesis Media tracks more than 100 signals to evaluate user attention for real-time ad decisioning. Genesis uses...
My company, Gladly, has a unique perspective on the ad industry as both an ad network helping publishers monetize their audience, and as a publisher of our own small/medium website, Tab for a Cause,...
The identity- or people-based marketing train is one that all publishers should be jumping aboard as they can. According to research from Signal.co, 25% of marketer and advertisers are spending half...
More than ever, media companies offering video campaigns straddle both sides of the traditional/digital divide. In some cases, we see ad budgets shifting from TV to digital. In others, we see the...
Although audience extension campaigns are really about creating inventory by accessing third-party sites, they tend to have multiple purposes.The advertiser may be trying to reach a highly granular...
As publishers are clamoring for solutions to offer more native ad inventory, their reasoning makes sense, intuitively: Native performs better, because users can consume it seamlessly along with...
Since the movement now is all towards HTML ads, I know theres lots of tools out there that can let a designer create HTML ads but I don't see many tools that do so without designer knowledge. Does...
Anyone have technical documentation on the use of OAS DX Tags in Google Tag Manager?
Not terribly long ago, audience extension seemed like more of a pipe dream than a reality for publishers. Though retargeting has been around since the early days of http cookies, it’s only in the...
We’ve written a bit in 2016 about visual monetization, and how much the marketplace has matured through smarter technology and growing interest and attention from publishers. There are factors we can...
“Programmatic TV is taking longer than we thought,” says Mitch Oscar as he gestures toward a cartoon featuring a group of confused cavemen, a favorite theme of his and probably an apt analogy for...
You can dance around it, you can equivocate, you can point out there are other factors involved. But when you break it down, you have to concede: Running multiple header bidding partners tends to...
Header tags and bidding have worked wonders for publisher revenue when it comes to display, so no surprise that pubs were eager to put the so-called “hack” to work on the video side.But news flash:...
All your standard units are LEAN now.That was the gist of the IAB’s unveiling of its new Standard Ad Unit Portfolio, now available for draft comment. Pretty much every standard display unit is being...
We are working on utilizing doubleclick studio to dynamically serve different creative to different DFP audiences. Does anyone have any efficient ways (minimum number of line items) to use DFP...
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