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Purpose is Profit: Create a Sustainable Strategy
In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only…
Features
Top Takeaways From Publisher Forum Nashville Keynotes
November 15, 2022 Top Takeaways From PubForum Nashville Around the Water Cooler Top Takeaways From PubForum Nashville Image sourced from Donna Alberico Photography From retail media to relevancy vs reach to mastering monetization, there were many inspiring and informative takeaways from PubForum Nashville keynote speakers. Three industry giants provided their…
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Emodo Q&A: Adapt Launches Debate on Traditional Native Ads vs. Advanced Native Ads
We spoke with Thomas Anderson, Chief Marketplace Development Officer at Emodo about the creation of Adapt, advanced native ads competing against traditional native ads, how they hope to future-proof their product and more.
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Ad Revenue Got You Down? Glimmers Of Hope Shine Through
November 10, 2022 Ad Spend Down, It's Not All Doom and Gloom Around the Water Cooler Ad Spend Down, Bright Spots Peek Out of the Shade There has been varying opinion on the trajectory of ad spend for the last two quarters of the year. While some were betting on…
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Change Management: A Personal & Organizational Approach for Ad Tech
With the speed and complexity of change needed to succeed in an ecosystem like advertising, both senior management and “in the trenches” workers must be aligned. Ad Operations are only as good as the people who deliver the goods, and nothing is more human than concerns about change, job security,…
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Creative Is the Last Standing Lever for Marketers in a Privacy-first World
Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
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Elon Musk Proves Once and for All That Nihilism Is Not a Media Company Strategy
The boundaries of acceptability have been pushed back and back for years. Elon Musk just happens to have gone a few steps too far and is showing the entire industry that, in the end, nihilism is a losing strategy in the media world.
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4 Reasons It’s Time to Get in Where You Fit in the Podcast Game
At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…
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Publisher RevOps Lessons From the Navy Seals
Publishers are feeling tremendous uncertainty as they face Apple's massive tech changes and the potential cookieless future. To brave the days ahead, successful publishers must have high-functioning, multi-disciplinary teams, and revenue operations leadership to match. Revenue ops can look to the best of the best — elite organizations like the…
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The Imperative for First-party Data Unification
To maintain their edge, publishers must unify data strewn across a fragmented digital landscape that spans properties, channels, platforms, and devices. With disruption on the horizon, it behooves publishers to act now and prioritize first-party data unification.
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What’s Your Rev Ops Efficiency?
As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…
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