Pub Demand Partners Get a Haircut
I remember those sweet early days of header bidding when pubs would try to one-up each other with their total number of integrations. During header-focused breakout sessions at the Publisher Forum, I’d causally overhear boasts like: “Twelve?…
Publisher Forum: Experience the Hype
Next Event:
Defining the Future of Digital Media
August 12-15, 2018 | Portland, OR
No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum. REGISTER NOWFeatures
AT&T Draws the Battle Lines
With AT&T ready to acquire AppNexus, are the duopoly's days numbered? It's too soon to tell. But with Congress broadening ISPs' capacity to handle user data, the big telecoms are in a position to create end-to-end ad buying solutions. And, says Gavin Dunaway, that's exactly what advertisers want.
Read More
I Went to Cannes Lions and All I Got Are These Hot Takes
The ad industry is changing, and so is Cannes Lions. With header bidding altering the way agencies do business, branded content in high demand, and GDPR doing... whatever it's doing, publishers and ops people are in the Cannes conversation more than ever. Yep, as Gavin Dunaway explains, Cannes is AdMonsters…
Read More
Three Pillars of Ad Quality: Beyond Redirects
It's not your imagination—the redirect problem has been peaking in 2018. Publishers are turning to sandboxing as a fix. But sandboxing is only the beginning, considering redirects are just one of many ad quality concerns that need to be addressed now. Brian LaRue asks us to zoom out and broaden…
Read More
How Ops 2018 Added Nuance to Demand Partner Evaluation
Brian LaRue reports back from an Ops panel that brought even more color and insight to the discussion about demand partner evaluation and ad quality. Even though AdMonsters just published a playbook on the subject, Ops shows us there's always more to add to the conversation.
Read More
“By Any Means Possible:” Onward With GDPR
GDPR's arrival hasn't burned the digital world down. But it has left us with less data in an industry that runs on data, with Google still calling a lot of shots. Rob Beeler looks at where this is pointing for publishers' future.
Read More
Let’s Have Some Fun: Photos and Tweets From Ops 2018
Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5 to show you what we mean.
Read More
A Rivr Runs Through the Exchange: Simplaex’s AI-Powered Identification Layer
In addition to providing an AI-powered tool for campaign and revenue optimization across the programmatic space, Simplaex's Rivr serves as a communication layer that could supplant the need for digital identifiers.
Read More
Ops 2018: Is Everything Different Now?
This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
Read More
AdMonsters Playbook: Demand Partner Evaluation and Ad Quality
Over the last few years, technological developments in the ad ecosystem have evolved to allow more publishers of varying sizes to add more demand partners into their stacks. What’s more, the economic realities digital ad marketplace have brought us to a point where integrating with more than just a few…
Read More
Branding Is Key in B2B Campaigns, But Data Rules
A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
Read More