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The other day, a publisher friend of mine tapped my shoulder about a release the Electronic Frontier Foundation put out fairly recently. This was a release calling for a radical tightening of...
In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each...
Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a...
AdMonsters is proud to introduce the Decoder series, which aims to get past the ad tech jargon and opacity to explain how the industry works in terms the masses can understand. Look for new entries...
In this addendum to his three-part series on private marketplaces (read parts I, II and III), Will Rand explains the quirky workings of GroupM's PMP deals that require 100% viewable inventory.First,...
The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops...
One of the lessons 2016 has taught us is that there's a difference between "unpredictable" and "unexpected." That's as true in digital media and ad tech as it is anywhere else. Retracing steps, you...
Read Part I here and Part II here.So you want to set up a PMP. The conversation typically goes like this:1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP....
Read Part I of this series here.There's an old saying: If you take someone's money, you have to do what they say.The big five agency holding companies control a significant portion of the world's...
The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital...
When​ ​the​​ ​​Trustworthy​ ​Accountability​ ​Group​ ​(TAG)​ ​released​ ​its​ best practices​ ​for​ ​malware scanning​​ ​in​ ​October,​ ​anyone​ ​seeking​ ​a​ ​more secure advertising supply chain...
It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d...
“If you had asked me 10 years ago if millions of people would pay $10 a month for their music, I’d have said that’s a suspect proposition,” comments Dan Rua, CEO of Admiral. “But over time user...
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
Many digital people hear terms like C3 and C7 and instinctively roll their eyes—“What’s that linear talk got to do with delivering video impressions to target audiences?”But this overlooks how the...
Despite the wonders of screen proliferation, everyone—advertisers and publishers alike—wants to be on the TV screen. It’s big and captivating—the TV screen sucks people in and demands their attention...
November 21, 2016 Carrie Czech
Hi All – Does anyone partner with a network or platform focused on app downloads for advertisers (CPI/CPA)? Do you have a preferred partner(s) and what differentiates them from the rest? Thanks,...
In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else’s yachts are docked just beyond arm’s reach. Must be AdMonsters Publisher Forum in Miami, at...
Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for...
 Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better...
Native advertising is no longer just the topic du jour or an interesting addition to a publisher’s revenue strategy. Native is the wave of the future, embraced by both advertisers and publishers in...
Through a piece of Javascript installed in a publisher's content management system, Genesis Media tracks more than 100 signals to evaluate user attention for real-time ad decisioning. Genesis uses...
My company, Gladly, has a unique perspective on the ad industry as both an ad network helping publishers monetize their audience, and as a publisher of our own small/medium website, Tab for a Cause,...
The identity- or people-based marketing train is one that all publishers should be jumping aboard as they can. According to research from Signal.co, 25% of marketer and advertisers are spending half...
More than ever, media companies offering video campaigns straddle both sides of the traditional/digital divide. In some cases, we see ad budgets shifting from TV to digital. In others, we see the...
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