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Blockchain is commonly referred to as a ledger—a shared, decentralized database, made up of so-called “blocks,” which are just hashed records of transactions. In each block, which is permanent and...
Page speed is never too far from the main stage of the ongoing show that is ad ops, and it’s enjoying another spotlight moment right now. On one side, publishers have Google and Facebook calling for...
A little over a month ago, Vizio settled for $2.2 million with the FTC after an investigation into its data collection practices. In the settlement, the TV-maker agreed to collect future data...
Call it a browser cookie, a web cookie, an HTTP cookie—it’s all the same thing, just a small text file, not even executable code. A cookie takes the form of a name-value pair (e.g. name=value)....
The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop...
If you're in digital, you're more or less destined to be on Facebook and Google. The major platforms have unparalleled scale. But they're certainly not the be-all and end-all to digital--and...
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.”I’d argue “tagless tech”—the first...
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
March 6, 2017 Brian LaRue
AdMonsters new and old have assembled for another heady three and a half days of ops education and commiseration at the 41st Publisher Forum. This time, we're in Palm Springs, CA, in palm tree-...
Header bidding is a way for publishers to solicit real-time bids from a multitude of programmatic partners on each and every piece of inventory by using the page header within a site's source code....
When we split up the types of publishers out there in digital, we tend to group them broadly. You have your pubs originally from the traditional newspaper/magazine space, those that came out of...
Publishers know advertisers always want to be on the part of the page where users are most engaged. But they also know that when you have a highly engaged user, you might want to let them enjoy what...
You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and...
Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed...
Late last year, tales of Methbot illegitimately gobbling up $3 million to $5 million in ad spend daily horrified the industry. While advertisers are the obvious victims of fraud based on bot traffic...
Publishers that deal with a lot of video content will likely be able to tell you a little about the Video Privacy Protection Act (VPPA). Particularly, they’ll be able to tell you about the numerous...
Regulation--it’s the bane of ops’ existence. Keeping abreast of various regulations impacting the digital advertising environment is not easy: COPPA, HIPPA, VPPA, cookie laws, and so on. Do you even...
There’s a report from DCN (Digital Content Next) that’s been making the rounds in recent weeks, breaking down what the whole process of moving content into distribution platforms has meant for...
Consolidation in the tech vendor space has been a favorite industry prediction for so long, there’s almost something surprising about how it’s apparently right on top of us now. After years of what...
The Video Ad Serving Template (VAST) standard was created to allow ad servers to communicate with video players. Before VAST was on the scene, ad creative had to be coded specifically to work with...
After a term or two as the buzzword du jour, Big Data is no longer quite the cause celebre in digital advertising. Rather than gracefully gliding through the oceans of data created every day,...
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine...
Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not...
The other day, a publisher friend of mine tapped my shoulder about a release the Electronic Frontier Foundation put out fairly recently. This was a release calling for a radical tightening of...
In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each...
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