How Can Publishers Unlock AI Opportunities to Preserve Revenue and Drive Growth?

As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.

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Celebrating Hispanic Heritage Month With IAB’s Jeffrey Bustos: The DEI Champion, The Retail Media Expert, and The Thought Leader

With his current role as the VP, Measurement, Addressability, and Data Center at IAB, Jeffrey Bustos is now in the position to guide industry-wide change — driving some evolutions in the ad tech ecosystem and championing diversity and inclusion. 

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Navigating the Power of Data-Driven Attribution: A Call for Transparency, Expertise, and Understanding

The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…

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The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves

Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow…

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Exploring the Impact of Disney and Charter Communications’ New Deal on the Future of Streaming

We spoke with Julie Clark, SVP of Media & Entertainment, TransUnion, to dissect the future of cable television in a world dominated by streaming, marked by both challenges and opportunities. As the lines between traditional linear models and streaming continue to blur, we explore the impact on publishers, evolving revenue…

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The Crucial Role of Data Collaboration in the Future of Advertising

Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.

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U.S. Ad Spend Projected To Increase in Q4 and 2024

2023 is poised to be a year of growth, and the horizon for 2024 appears even more promising. According to the latest industry insights from Madison and Wall's Brian Wieser, the U.S. ad industry is expected to witness a robust 5% increase, reaching a staggering $363 billion in revenue for…

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AI Is Changing Service in the Ad Business. But Will It Reimagine Service?

Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences. 

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Diverse Approaches to App Inventory for Enhanced User Insights

During a breakout session at AdMonsters Pub Forum Coronado Island, Joey Stern, Ad Systems Manager at TuneIn, led an exciting discussion during his session titled "Navigating Multi-Platform Madness: Unleashing Revenue Opportunities Within Complex Mobile Strategies." The session is one to highlight as it delved into the critical differences between Android…

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🌯 Networks 👀 Amazon + Nielsen Streaming Deal; Update: YouTube’s Made For Kids Debacle

Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.

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