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The Future of Revenue Operations: A Conversation With Media Tradecraft’s Erik Requidan
With all of the changes in digital media and advertising technology over the last few years, there’s been quite a shift in the role of revenue operations. I spoke with Erik Requidan, CEO & Founder…
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Foundry’s Evolution: The Company’s Journey From IDG to Martech Powerhouse
To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
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Mozilla and Meta’s IPA Framework Gains Steam at W3C Conference; The Atlantic Pushes Into TV and Film
September 26, 2022 Inside Meta and Mozilla’s IPA Framework The Atlantic Looks to New Revenue Streams CPG Brands Take the Lead in CTV Ad Spend Shift Around the Water Cooler Could Meta and Mozilla’s IPA Framework Sneak Up as the Industry's New Attribution Standard? The World Wide Web Consortium (W3C)…
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A Multicultural Strategy Is Crucial for Advertisers’ World Cup Marketing Plans
Some U.S. marketing agencies and advertisers tend to have an insular mentality, thinking that the most significant events in the country are, by default, also the biggest across the world. This substantial and grave misconception could mean millions of lost revenue. With deep emotional attachments to every corner of the…
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The Mystery of Dark Patterns: The Publisher’s CMP Nightmare
The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data.
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What is the Winning Approach for Non-gaming Apps to Acquire High-value Users?
According to Sensor Tower data, over half of App Store spending in the U.S. now comes from non-game apps, and in Q2, iOS users in the U.S. spent more money in non-gaming apps than games for the first time ever.
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Byron Allen Says He’ll Sue More Advertisers to Accelerate Black Media Spend
Byron Allen, former comedian and Founder/CEO of Entertainment Studios, is well-known for his $10 billion 2021 discrimination lawsuit against McDonald's Corp. for refusing to conduct advertising business with Black-owned media companies. Now, he's promising to sue more advertisers in order to create a more equitable playing field for Black media…
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IAB Sees More Restrictive Privacy Legislation Around the Corner
September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…
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Let’s Get Serious About Automating the Last of AdOps Tedious Tasks
It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…
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10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech
During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…
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Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA
diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.
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