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For years, GroupM honchos have said that ads not seen by human beings should not be paid for. Now media agency is making good on that promise – in addition to numerous US publishers billing off a 100...
One of the great projects of digital media this decade has been streamlining and simplifying ad placements. We have the technology -- publishers can study where on the page they can get the most...
Just sharing my ad ops sweet spot. How to upload Flash creatives in a batch in DFP. The trick and there is one, is that the zip file you upload containing the Flash creatives must follow a folder...
The rough waters never seem to give way for Yahoo. Along with rumors of investor unrest and overall dissatisfaction with CEO Marissa Mayer, Big Y kicked off the year as the poster child for bad...
Hi There, I'm looking for some best practices around blocking Non-Human Traffic? What methods are you using to identify NHT? Are you blocking at the site level or ad server level? Is anyone aware a...
Hi all, The company I work for builds and runs a large number of sites for their clients, and we're looking to start providing them both with analytics both for their own sites, and also providing...
Explosive growth in video, a sense that the ad marketplace might have finally “figured out” mobile, the ability to discover previously unseen demand sources — publishers are seeing more channels and...
If you think standardizing and centralizing sales workflow across a few properties is Sisyphean effort, spend some time in Gannett’s shoes.The national and regional media powerhouse is in the middle...
Device fragmentation has had a complicated effect on publisher efforts to understand and target their audiences. Where once a publisher could easily track user behavior and deliver targeted...
Hello Monsters! This is from an absolute newbie in Ad Operations with hardly 2 months of working experience at this moment. As I am crossing various learning steps at work everyday, I am...
Looking back on what happened in digital media in 2015, it’s hard to summarize it, exactly. I keep thinking of something AdMonsters’ Publisher Rob Beeler said during our Publisher Forum in La Jolla...
December 17, 2015 Sarah Bennett
hi We have had on and off problems with malicous advertising. When the user is viewing the website on mobile (sometimes desktop site, sometimes mobile site) an overlay (Cookie Jam) pops up and when...
The role of ad ops is complicated and ever-changing, and as expectations and responsibilities morph, it seems there's always something ops teams need to outsource. The tasks they choose to outsource...
As demand among buyers for quality video inventory has risen, so have the channels for transacting on video--programmatic video, video private marketplaces, programmatic TV. At the same time, so have...
Hi AdMonsters - We have been running into Z-index issues with our ads and wanted to see if other publishers have ways of avoiding this. Do you have z-index ranges defined for your site content vs ads...
Have you heard of header tags? Of course, you have – even ops people living under rocks have been inundated with tales of header tags, and it’s quickly become the new norm for programmatic-focused...
The boom town in digital is being built in a video player, and the dilemma created by the boom is now a pretty famous one: There's more demand from advertisers for premium video inventory than most...
Hello everybody, I'm trying to move into ad ops and my experience with spreadsheets is really small, I come from a dev background. If you had to list what are the most important features when dealing...
If you want to hear about real-life examples of how a historic, trusted but largely regional publication can adapt to and thrive in digital, Ray Faust is one of those people you’d want to talk to....
Just what is the state of ad ops? It’s complicated. Literally.As AdMonsters Publisher Rob Beeler suggests in his executive summary to the State of Ad Ops 2015 (sponsored by Sizmek), complexity is...
November 11, 2015 GPT Tagsviewability Erica Osher
Hi Everyone! We are working on adding a below the fold ad unit to pages that have a banner at the top of the page already. These will be sold as a roadblock to the same sponsor, so we need to use...
The crowd is re-assembling at Estancia La Jolla on this, the second day of AdMonsters Publisher Forum 37 (you can check out the liveblog for the first day here -- there was a lot going on). We had a...
As consumers of digital media, the connected device revolution has been a wonder, giving users the ability to experience the entire Internet virtually whenever, wherever and on whatever they choose....
When it comes to media, video is a near universal medium. It’s the foundation of television, the hottest thing on desktop web and an emerging star on smartphones and tablets. And video is video is...
Looks like the AdMonsters editorial team chose just the right moment to get out of cloudy, autumnal New York City, and the right destination. La Jolla, CA is about as sunny and warm as any travel...
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