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What Is Supply Path Optimization (SPO) in Mobile?
SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have…
Publisher Forum: Experience the Hype
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Top Women In Media & Ad Tech Awards Gala – Co-Located With AdMonsters Ops
Recognizing and celebrating the women who are making an impact in the greater digital media and advertising technology community.
June 6, 2022 | New York, NY
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🌯 The EU’s Latest Salvo Against Big Tech; Private Relay on Default in iOS16?; Retail Media Rises
May 02, 2022 EU Unleashes Another Salvo of Regulations Rumor: Private Relay on by Default in iOS16? Retail Media on the Rise New EU Legislation Slaps Big Tech on the Hand Things are heating up in the EU again and, unfortunately, not in a way that will be beneficial…
Read MoreWhat Is CTDPA?
Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023.
Read MoreAll About the Data: Take Our Publisher’s First-party Data Survey
Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all channels.
Read MoreNo Cookies? No Problem: LiveRamp ATS Is the New Plug for Pubs
Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. Something will have to connect the dots in the absence of cookies, and LiveRamp Authenticated Traffic Solution (ATS) may just be it. We…
Read MoreGoogle’s Reject All; The Future of Web3; Roku’s Data Clean Room
April 26, 2022 Rejecting Cookies Made Simple in Europe Web3 Widening the Wealth Gap Roku's New Data Clean Room Reject All: Google Simplifies Cookie Curving Consumer choice and consent fatigue are a troublesome duo for publishers' revenue in a privacy-first world. A fine of $170 million by the CNIL led…
Read MoreWill Google Ad Manager’s Link-up With Prebid Reinvent the Wheel?
Now that Google Ad Manager is bridging the gap with prebid, will it affect a setup that already exists? While the fact that ad servers will no longer need to be filled with line items to heighten header bidding demand is a plus for publishers, there's some concern that it…
Read MoreGoogle Analytics vs EU; OOH Ad Spend 📈; Apple ATT Fumbles Big Tech’s Bag
April 19, 2022 French Sites Waving Goodbye to Google Analytics? OOH Ad Spend Sees New High Apple ATT Still Blocking Big Tech From $$$ French Sites Ordered to Sever Ties With Google Analytics The transfer of data between the US and EU is a hot GDPR violation topic that is…
Read MoreNetflix Considers Ad-Based Subscription, Could Shake up SVOD Business
Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
Read MoreSMH, WTF Is ZPD?!
Simply put, ZPD is information that consumers intentionally volunteer about themselves in exchange for a more personalized experience with the media companies and brands they trust. It's the purest source of truth about their relevant characteristics, behaviors, and preferences because it’s sourced directly from them.
Read MoreAd Tech Is Full of Surprises: Big Tech Wins First-Party Data Party; Utah Hops on Privacy Law Train; AI Ad Spend Rises
April 13, 2022 With First-Party Tracking Big Tech Still Wins Utah Hops on Privacy Law Train AI Ad Spend Going up No Surprise: With First-Party Tracking, Big Tech Still Wins We've heard it again and again, in a cookieless world first-party data will reign supreme and publishers will once again…
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