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As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header...
Since the tech world can’t get enough of the Pokemon Go phenomenon – it seems a nice distraction from a lot of the other dire news this summer – it was about time for some backlash: safety concerns (...
In a recent column about the creative slump, I commented: “At Cannes, the talk of the town was virtual reality; yet remember when augmented reality via smartphones was supposed to be the next big...
Here’s an experiment I’m dying to try out: At the next industry event (AdMonsters or other), I want to see how quickly the conversation about header bidding turns into potshots aimed at Google. Based...
While it once seemed the domain of the demand side, publishers are increasingly feeling more empowered when it comes to programmatic channels – in their wallets as well as their minds.Recent...
The other week when someone asked me by email if I was going to Cannes Lions International Festival of Creativity, I wrote back, “Do I look like I’m the type to go to Cannes? If I wanted to go to an...
Hi, I wonder could someone clear something up for me. My understanding of how DFP Small Business, in conjunction with AdX works is that implementing a header bidder does not mean that AdX's Dynamic...
Here at AdMonsters, we often think of ourselves as the TMZ of the digital advertising world. No, we don’t stealthily follow around the digital directors of media companies to catch them in...
“This is not a silver-bullet conference,” said AdMonsters Publisher Rob Beeler in his opening remarks at OPS NY this past June 7. “Does anyone make or use silver bullets anyway?”This was tamed down...
One of the key mantras of digital media has long been “the right ad to the right person at the right time.” Frequently promised, it’s debatable how well that goal has been delivered upon. Data is...
It’s been a busy few months for Index Exchange. In April, Google announced the exchange as a launch partner as it opened up its Dynamic Allocation server-to-server connection within Doubleclick for...
Yield strategists… Are they actually sorcerers? Because bringing together a slew of seemingly disparate revenue channels while also breaking them into functional units in order to optimize revenue...
When they first hit the scene, private marketplaces were heralded as a promising next step in the evolution of programmatic: a way for buyers and sellers to transact efficiently in a trusted and...
If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable...
May 17, 2016 OPS Gavin Dunaway
OPS approaches! Our yearly one-day gathering in NYC of more than 700 digital strategists from publishers, brands and agencies is merely a few weeks away (June 7!). If you’ve given a gander to the...
We're reviewing HTML5 production applications to use with our ad server, DFP and our DSP, Centro. We've narrowed the list to two applications, Google Web Designer and Adobe Animate. Please let me...
May 12, 2016 Albert Santos
I'm looking into Facebook Instant Articles (FBIA). I realize they require the use of FB exchange, but I'd also like to sell direct ads. Our ad server is DFP SB, so does anyone know if this is...
Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this...
I am wondering if anyone has recommendations on a publisher ad server that can handle complexity such as keyword or content targeting. My organization publishes content in the medical space and many...
Time was, when you pulled campaign metrics in DFA you could pull the associated cost per placement metric. Now, recently, it looks like that option has ghosted. I looked at the DFA release notes...
For years now, we've heard grumbling about how impressions and click-throughs, still in many ways the reigning metrics of digital advertising, are outmoded and insufficient means of measuring...
Does anyone know of any tools to map a publisher media plan to that of an agency's RFP template? For example, our sales team builds out a proposal in the OMS (DSM/Operative/Fattail, etc) to check and...
The field of media buying, at one point the domain of influential agencies that specialized in that particular task, has been completely upended by the programmatic marketplace and other developments...
Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with...
Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off...
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