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Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with...
Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off...
If you've ever been a lover of the theater, or if you've ever been close to one, then Playbill is likely more to you than just a familiar name and eye-catching yellow-and-black logo. The print...
All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by...
Hey Monsters, I'm working on prioritizing SDKs for partners with native products and curious what's worked best for others. We're currently using Mopub. Here are the partners I'm currently...
When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in...
Has anyone used the older DoubleClick Sales Manager or the newer XSM solution that provide some information on it? Particularly, to whom do you speak to get implementation and pricing information? I...
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video...
If header bidding offers such a great boost for yield among its most vocal champions, why would a programmatically active publisher have reservations about implementing it? Well, there are a few...
Does anyone know how to rotate ad slots in DFP in this example: You have Three Ads - Ad A, Ad B, and Ad C. Ad A and Ad B are always shown together in rotation. Ad C is rotated and if shown Ad A and...
Back in January, I posted “Header Bidding Trial by Fire: How Six Popular Header Bidders Perform.” Sortable ran an experiment to measure what happens when you increase the number of bidders, and how...
Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing...
Is header bidding an addiction? It seems once you get your first demand source implemented you just get hungry for more and more (as long as latency isn't an issue). Fortunately, there's a simple...
The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59...
February 29, 2016 Sarah Bennett
Hi We've found that we have up to 50 cookies and tags being dropped on our sites and when we've asked suppliers to declare what cookies they are dropping they are reluctant to provide information....
According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV – a slightly smaller figure than the...
February 26, 2016 mobilepre-roll Beth Frutkin
We recently noticed a drop in CTR and were able to trace it to mobile and tablet. I've looked at multiple websites videos and found that most of them I haven't been able to click pre-rolls on mobile...
There are few topics getting digital publishers chattering right now quite like header bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding...
Theorem’s 2015 survey of viewability trends, conducted for InSkin Media, show that challenges in measurement abound on both sides of the Atlantic. We asked Theorem VP of Digital Strategy Dominic...
As the ultimate destination for advertising and interface for users, digital publishers have long borne the responsibility of preventing malvertising and other nasty business from sneaking through....
The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model... while acknowleding users' awareness of,...
How to implement pixels on a site build using Microsoft ASP.NET (old tech) without a Tag manager or hardcoding them on the MasterPager
When the iPhone App Store opened its metaphorical doors in 2008, it signaled a dawning age for digital media. Applications were by no means a new phenomenon – the majority of software on laptops,...
February 11, 2016 VASTvideoVmapvpaid Michael Tran
Hello Friends, With IAB’s release of Vast 4.0, I wanted to get a better understanding of the implications of if/when it gets adopted. For those who have upgraded to Vast 4.0, - Have there been any...
In “15 Million Merits” – my favorite episode from the contemporary “Twilight Zone”-esque anthology, “Black Mirror” – our dystopian future protagonist lies in his cubicle-like bedroom with no walls,...
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