FEATURES

A new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first...
August 2, 2015 Rachel Feldman
Who are the ad operations and technology professionals that have stood out to you this year? What has been the most creative campaign your colleagues have worked on? What (or which) ad ops teams have...
Looking for a LiveRail, SpotX, Adap.TV expert to manage our demand and supply partners' integration.
July 28, 2015 DSPviewability
Hi all, Does anybody have experience of passing viewability metrics to a DSP? As in pre-bid viewability in order to tell the buyer whether an ad opportunity is likely to be viewable. If so what kind...
A while ago (OK, years ago), I wrote an article that was intended to demystify VAST. Things have evolved in those last five years, and it's probably time to revisit and update this topic to reflect...
July 27, 2015 Rachel Feldman
Contact: Rachel Feldman Marketing Manager AdMonsters rfeldman@admonsters.comNEW YORK (July 27, 2015) – AdMonsters, the leader in strategic insight on the future of digital media and advertising...
Hello, I work for small business where we buy Ad spaces from Ad Network Operator and then further sell. The issue we have is that for billing we have to rely on Reports from both side as we do not...
What mobile app management platform does everyone use? I need something user friendly.
Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he...
Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their...
Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has...
July 5, 2015 Rachel Feldman
Contact: Rachel Feldman AdMonsters rfeldman@admonsters.comNEW YORK (July 6, 2015) – Access Intelligence, a leading worldwide information and media company which acquired AdMonsters earlier in 2015,...
We might be shopping for a new ticketing system that better aligns with what a digital ad agency might use. Basically, a one-stop shop for our sales reps and fulfillment teams to provide info on...
My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained...
Is it possible to modify a rich media or flash creative to display the same ad to the user subsequently after they have viewed it once on other sites? Or does retargeting require a a user to visit my...
I have been asked if there is a way to re-show a user a particular ad that user has seen already. I am vaguely familiar with the concept of retargeting, and from what I have read it is based on an...
I joked on a recent panel that one by one, verification, viewability and bot traffic became digital media panics; so what long-lingering issue is going to evolve into the next bit of ad tech hysteria...
Hi Monsters, I've been digging around API documentation of some of our demand partners in order to find what the required and optional parameters that can be passed via a Mobile Ad Request. - This is...
June 18, 2015 Annie Chan
Just some background to my problem. I'm trying to see which video ad placement has a highest CPM against each individual piece of content on a collection of sites I'm managing operationally. Normally...
June 16, 2015 Daily Limits
I'm trying to find a way to create a Daily Click limit for a specific ad in DFP. I've been told the only way to do this is to set the Ad to 'Price Priority', but this means I can't reserve inventory...
I’ve been in an OPS-induced coma for the past week, letting my subconscious ruminate over the titanic loads of digital media debate that took place in the hallowed chambers of the Metropolitan...
Given that a bidder is allowed no more than 100ms to respond to a bid request and the SSP waterfall may include around 4 stages e.g. Automatic Guaranteed, Invitation Only Auction, Unreserved Fixed...
Is there any forum on here about the mandated XSM migration and bugs/flaws in the XSM system? Would love to swap intel about workarounds, troubleshooting and basic commiseration about the joys of...
 When I last spoke with Craig Leshen, President of OAO, he was helping explain that programmatic isn’t automatic – there’s still a lot of manual work that goes into these new systems. While they...
Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However,...
Rocket Fuel