Let’s Have Some Fun: Photos and Tweets From Ops 2018
Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5…
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Branding Is Key in B2B Campaigns, But Data Rules
A new TechTarget report shows branding really makes a difference in B2B campaigns. But that requires quality data—and fortunately, publishers have that. Here's another chance for pubs to make good on the value of their data.
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AdMonsters Announces the 2018 Power List
Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
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Seth Rogin Talks About High Stakes in Preserving Journalism
"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
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Don’t Scapegoat Publishers for GDPR’s Opacity
The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How…
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Video Replay: Kill Complexity and Boost Revenue
Complexity has long been the greatest foe of publisher revenue teams and arguably the digital advertising space. However, cutting through the tangled webs of processes and technology—while minimizing revenue consequences—requires delicate and strategic maneuvering. Enough is enough—stop struggling to manage exploding data, integrations and reporting needs of the daily business. Stop…
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Listening and Learning With Branded Audio Content
Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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Audience Buying, Humanizing the Industry: A Chat with Cadreon’s Erica Schmidt
In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the…
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Vox Media Beats the ‘Branded’ Buzz
Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
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We Need to Talk: Drew Ianni on the Big Blockchain Questions
The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
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What Is Supply-Path Optimization?
Header bidding is great for publisher revenue, but nasty to a DSP's tech infrastructure. That's why DSPs are making decisions about SPO, trying to sort out the "best" queries. Are you okay with DSPs making those decisions for you? If not, read this...
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