Think There’s Not a High Volume of CTV Being Sold Programmatically? Think Again

With impression data pulled directly from Google Ad Manager over the course of 2020 —  including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…

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Launch and Hone your Regwall Strategy Now…Full Stop

One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation for the future. We spoke with Dan Rua, CEO of Admiral: The Visitor…

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Privacy Sandbox & Universal IDs: Like Oil & Water?

While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…

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Native in Email: Blueprinting the Future for Publishers

LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…

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Minority Report Podcast: AdMonsters’ Tameka Kee Geeks Out on Ad Tech

In this recent episode of Minority Report Podcast, Tameka Kee, Head of Content, AdMonsters, speaks with hosts Kerel Cooper, Chief Marketing Officer, LiveIntent, and  Erik Requidan, Founder & CEO, Tradecraft Advisory about her career journey, which includes Mediapost, Digiday, eMarketer, Rubicon Project, and launching her own business, The In.Fux Lab.…

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🌯 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes

May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…

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Building a Successful Advertising Business from a Subscription-First Model

In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.

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Amidst the Cookiepocalypse, Creative Agility Can Be a Rev Team’s Secret Weapon

Over the course of 2020, revenue and ad ops leads increasingly found themselves collaborating with new contacts within brands and agencies. They also had to come up with hacks and lean on solution providers to help create engaging ad experiences that enticed users (and drove performance). And as we continue…

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Go Big or Go Home: Sports Media Companies Cash In

Maybe it’s the “larger than life”-sized player personalities. Maybe it’s the rabid, easy-to-amass audience segments. Or maybe it’s some marvelous combination of the two — but sports media brands are cashing up and turning pandemic-driven shifts in content consumption into new pathways for revenue generation.

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🌯 Apple ATT: A Bridge to Rebuilding Consumer Trust

April 27, 2021 Is iOS 14.5 a Bridge to Rebuilding Consumer Trust? Around the Water Cooler Yeah, We Know iOS 14.5 Is Bad, but Maybe It's a Bridge to Rebuilding Consumer Trust Image sourced from Apple Are you enjoying all of those privacy popups? Maybe you're one of those people…

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