FEATURES

Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has...
We might be shopping for a new ticketing system that better aligns with what a digital ad agency might use. Basically, a one-stop shop for our sales reps and fulfillment teams to provide info on...
My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained...
Is it possible to modify a rich media or flash creative to display the same ad to the user subsequently after they have viewed it once on other sites? Or does retargeting require a a user to visit my...
I have been asked if there is a way to re-show a user a particular ad that user has seen already. I am vaguely familiar with the concept of retargeting, and from what I have read it is based on an...
I joked on a recent panel that one by one, verification, viewability and bot traffic became digital media panics; so what long-lingering issue is going to evolve into the next bit of ad tech hysteria...
Hi Monsters, I've been digging around API documentation of some of our demand partners in order to find what the required and optional parameters that can be passed via a Mobile Ad Request. - This is...
June 18, 2015 Annie Chan
Just some background to my problem. I'm trying to see which video ad placement has a highest CPM against each individual piece of content on a collection of sites I'm managing operationally. Normally...
June 16, 2015 Daily Limits
I'm trying to find a way to create a Daily Click limit for a specific ad in DFP. I've been told the only way to do this is to set the Ad to 'Price Priority', but this means I can't reserve inventory...
I’ve been in an OPS-induced coma for the past week, letting my subconscious ruminate over the titanic loads of digital media debate that took place in the hallowed chambers of the Metropolitan...
Given that a bidder is allowed no more than 100ms to respond to a bid request and the SSP waterfall may include around 4 stages e.g. Automatic Guaranteed, Invitation Only Auction, Unreserved Fixed...
Is there any forum on here about the mandated XSM migration and bugs/flaws in the XSM system? Would love to swap intel about workarounds, troubleshooting and basic commiseration about the joys of...
 When I last spoke with Craig Leshen, President of OAO, he was helping explain that programmatic isn’t automatic – there’s still a lot of manual work that goes into these new systems. While they...
Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However,...
Believe it or not, the AdMonsters content team has been fretting about whether we have too much viewability in our OPS agenda. What? How is that possible? There is no such thing as too much...
Hi Folks, Curious if any of you work for a secured website (HTTPS) that run banner ads on them. Our site is making its transition to secured and I'm hearing from our ad network partners that this...
Welcome to another edition of Viewability Hacks! We hope our last article featuring Ziff Davis' Chrome Extension awoke your inner ops McGuyver. This week, Whitepages shares its Inventory Request...
Digital media itself may be a major disruption, but it is also an opportunity to explore new business models. Media agencies are constantly finding themselves in search of the next best media idea,...
“I’ve had a lot of people ask, ‘is Hulu digital video or television?’” quipped Peter Naylor, SVP of Sales and repeat AdMonsters keynote. “Well, as a sales guy, I’m inclined to respond, ‘I’m anything...
Hi - I'm at Quantcast and we're trying to help a partner set up a test campaign using our measurement tracking via a JS tag including Nielsen tracking. Does anyone know if we can add both of these...
Wondering if there are 3rd party vendors that Publishers are using to identify users that have ad blocking options enabled within their browser settings. Looking to pinpoint how many users are...
With the Upfronts/NewFronts raging into gear, news is spreading that many brand and agency relationships are on the rocks. Following announcements of media account reviews from L’Oreal, Coca-Cola,...
Am I the only one who thinks it’s weird that viewability is a post-campaign metric? We can target ads based on HTML cookies in real-time, why can’t we determine whether the impression associated with...
April 22, 2015 John Mass
Hey all, Seems like I just posted on here, but it has been over 2 years now. But it seem like you need to know someone or thrown into Digital Ad Ops. I've had the on and off experience for years of...
"Can't wait to see ads on my Apple Watch!" said no one ever. I'm sure that consumers are wondering what genius will be the first to spam them with belly fat ads on the Watch. When an ad network...
Rocket Fuel