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Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a...
I've encountered a recurring problem when serving DART tags on a secure site that the js URL and the swf URL redirects with the domain https://s0.2mdn.net come back as non-secure, thus pulling the...
March 23, 2015 viewability Gavin Dunaway
Download the latest Publisher Viewability Litmus Test here. (Note: You must log in or register with AdMonsters to download the survey.) From the Executive Summary: In April 2014, shortly...
Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or...
I've recently landed at a small agency that is extremely behind the time when it comes to digital and social advertising. Pretty much all of our clients know even less. Most of the senior and vp...
Hi Everyone! We are exploring adding a below the fold responsive ad unit to certain pages on our site paired with an above the fold 300x250. In order to meet viewability standards, we want to only...
March 10, 2015 admonsters Bowen Dwelle
As the founder of AdMonsters, I’ve been to just about all of our conferences over the years. At this point I’m used to the fact that you all aren’t there to talk to me, but people do often ask me why...
March 10, 2015 Joshua R. Weaver
Access Intelligence Acquires AdMonsters, Expanding Its Conference Portfolio with Leading Ad Ops & Digital Technology BrandROCKVILLE, MD, March 9, 2015 -- Access Intelligence announced today the...
We are launching a new custom microsite offering to advertisers, and need a video hosting solution since our site has no video content - and since this is hosted content, it's not a pre-roll thing....
I am new to the Adap.TV platform. What is the best way to set up line items in terms of priority in order to take advantage of their optimization technology? Is there similar logic to DFP? Do I...
February 25, 2015 Connectvideo Gavin Dunaway
It doesn’t take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run...
Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can...
February 16, 2015 Jordan Woods
My boss recently asked me about attending Mobile World Congress (we're a publisher). I know that a lot of different ad tech companies attend, but are there typically a lot of other publishers there?
February 11, 2015 Hiringsalary survey Rob Beeler
 In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too...
February 10, 2015 salary survey Joshua R. Weaver
The 2014 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 320...
Guys, I am using liverail as an Video SSP, however I have been having problems getting info on how to setup Display ads as fallback's if no videos are served, even from Liverail. Can anyone point me...
February 4, 2015 Erin Wang
Hello, I'm trying to decide on testing one of these tagless solutions. I've talked to OpenX and Beanstock Media. Is anyone out there using these solutions? If so, can you please share with me your...
February 3, 2015 Connectgrpvideo Gavin Dunaway
“There’s so much waste,” a publisher says with a sigh.We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers...
February 2, 2015 Samuel Metcalf
We're beginning to look at video opportunities and live streaming events is getting a lot of discussion. Has your company partnered with someone that provides this? Who do you work with? Why? What...
Hi Monsters, We've been experiencing a plethora of mobile redirects. I was convinced that it was coming from banner ads, but I've recently received a user complaint of a redirect that happened when...
Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us...
Wondering if anyone is using some kind of front end tool that sits on top of DFP that allows folks (folks that are not ad ops, like planners or sales?)to quickly check inventory availability? Does...
We're combing through Omniture to find the latest information about which browsers are customers are using. A few years ago when only a handful of browsers were in dominant use, we used a threshold...
I'm are looking for an Ad Inventory/Management Software. I have an Adserver, that I want/need to use so I want to integrate just the ad inventory control software with my Adserver. With ad inventory...
January 9, 2015 Pete Ark
We are currently on DFP's DART legacy tags but are in the process of testing GPT tags. We're going with Async tags, though we haven't made a choice between SRA or non SRA. My question is regarding...
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