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Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory...
My company is looking at solutions to unify and streamline our reporting for online ad campaigns. Essentially we are looking for something that will bring all of the 1st party reporting from our ad...
I feel like I've been eating, breathing and sleeping programmatic video over the past year. But have no complaints as this has to be one of the most exciting areas in advertising technology. Oh, you...
Call me a borrower, a copycat or even a thief. Many years ago, Adrian D’Souza led the first AdMonsters session that had a large impact on me, and the outline of his operational process at CNET became...
Brand advertisers and agencies have decided viewability is their chosen cause this year — and why not? The point of serving ads is for those ads to be seen. If no one sees the ad, why should the...
NEW YORK (August 10, 2015) – AdMonsters, the premier community of digital media leaders, prepares to celebrate the ad operation and technology industry’s most innovative individuals, teams and...
With additional advertiser budgets pouring into the digital media and advertising technology advancing at a clip, operations’ profile has increased dramatically over the past several years. So now is...
A new report from fraud detection company Forensiq sounds the alarm on widespread and ostensibly new forms of mobile ad fraud. But a closer look at how advertisers are getting bilked shows that first...
August 2, 2015 Rachel Feldman
Who are the ad operations and technology professionals that have stood out to you this year? What has been the most creative campaign your colleagues have worked on? What (or which) ad ops teams have...
Looking for a LiveRail, SpotX, Adap.TV expert to manage our demand and supply partners' integration.
July 28, 2015 DSPviewability
Hi all, Does anybody have experience of passing viewability metrics to a DSP? As in pre-bid viewability in order to tell the buyer whether an ad opportunity is likely to be viewable. If so what kind...
A while ago (OK, years ago), I wrote an article that was intended to demystify VAST. Things have evolved in those last five years, and it's probably time to revisit and update this topic to reflect...
July 27, 2015 Rachel Feldman
Contact: Rachel Feldman Marketing Manager AdMonsters rfeldman@admonsters.comNEW YORK (July 27, 2015) – AdMonsters, the leader in strategic insight on the future of digital media and advertising...
Hello, I work for small business where we buy Ad spaces from Ad Network Operator and then further sell. The issue we have is that for billing we have to rely on Reports from both side as we do not...
What mobile app management platform does everyone use? I need something user friendly.
Earlier this year, Will Spann was volunteered as a speaker on a panel I was leading about HTML5 creative and responsive site issues. We had chatted before, but as we prepped for the discussion and he...
Quick update: although Flash-based creatives are greyed out on Firefox, they are still registering as impressions. Also, some agencies are asking advertisers to disinclude Firefox browsers from their...
Location, location, location is not just the mantra of real estate agents anymore. The ability to reach your audience where you want to reach them – and hopefully when they want to be reached – has...
July 5, 2015 Rachel Feldman
Contact: Rachel Feldman AdMonsters rfeldman@admonsters.comNEW YORK (July 6, 2015) – Access Intelligence, a leading worldwide information and media company which acquired AdMonsters earlier in 2015,...
We might be shopping for a new ticketing system that better aligns with what a digital ad agency might use. Basically, a one-stop shop for our sales reps and fulfillment teams to provide info on...
My father keeps full a handy sack of thoughtful maxims, and my childhood was filled with repeated phrases like, “You’ve got to go along to get along,” and “Choose your battles.” One was ingrained...
Is it possible to modify a rich media or flash creative to display the same ad to the user subsequently after they have viewed it once on other sites? Or does retargeting require a a user to visit my...
I have been asked if there is a way to re-show a user a particular ad that user has seen already. I am vaguely familiar with the concept of retargeting, and from what I have read it is based on an...
I joked on a recent panel that one by one, verification, viewability and bot traffic became digital media panics; so what long-lingering issue is going to evolve into the next bit of ad tech hysteria...
Hi Monsters, I've been digging around API documentation of some of our demand partners in order to find what the required and optional parameters that can be passed via a Mobile Ad Request. - This is...
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