AdMonsters Playbook: AdOps Are Rock Stars. Are Sales Teams Taking Advantage of Their Stardom?

How widely is contextualized AdOps data shared with sales and ad product teams? Have publishing organizations succeeded in digital transformations, or are they still struggling with silos that ultimately inhibit a more robust monetization strategy? To answer these questions, we surveyed 136 people who work in digital publishing in an…

Read More

PubForum Miami: Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech

For the onstage recording, the trio discussed Chris’ career development. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. The conversation also explored leadership tactics, what it means to be LatinX in the industry, and why we need more diversity.

Read More

The Unintended Consequences of a TikTok Ban

If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance…

Read More

The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.

Read More

Are Publishers Pushing Back at Third-party Verification Vendors?

It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…

Read More

A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron

Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.

Read More

Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.

Read More

Survey Says Consumers Concerned Apps Are Mishandling Their Data

Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns. 

Read More

Google Ad Tech Fees Transparency; Tik Tok Ban Could Hurt Pubs; RIP Recode

In an interview with MarketingBrew, Dan Taylor, Google’s VP of Global Ads claimed that the DOJ’s antitrust lawsuit is “kind of out of touch” and that the market felt “more competitive than ever.” Part of the DOJ’s complaint is that Google pockets $.30 out of every ad dollar that flows…

Read More

What Are Standard Cohorts?

Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs.

Read More