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Contact: Rachel Feldman Marketing Manager AdMonsters rfeldman@accessintel.comNEW YORK (May 21, 2015) – AdMonsters, the premier community of digital media leaders, is hosting its 6th annual OPS NY...
Recently the tech media was awash in panic over mobilegeddon – end times were nigh as Google was switching up its search algorithm to favor mobile-friendly responsive design sites. However,...
Believe it or not, the AdMonsters content team has been fretting about whether we have too much viewability in our OPS agenda. What? How is that possible? There is no such thing as too much...
Hi Folks, Curious if any of you work for a secured website (HTTPS) that run banner ads on them. Our site is making its transition to secured and I'm hearing from our ad network partners that this...
Welcome to another edition of Viewability Hacks! We hope our last article featuring Ziff Davis' Chrome Extension awoke your inner ops McGuyver. This week, Whitepages shares its Inventory Request...
Digital media itself may be a major disruption, but it is also an opportunity to explore new business models. Media agencies are constantly finding themselves in search of the next best media idea,...
“I’ve had a lot of people ask, ‘is Hulu digital video or television?’” quipped Peter Naylor, SVP of Sales and repeat AdMonsters keynote. “Well, as a sales guy, I’m inclined to respond, ‘I’m anything...
Hi - I'm at Quantcast and we're trying to help a partner set up a test campaign using our measurement tracking via a JS tag including Nielsen tracking. Does anyone know if we can add both of these...
Wondering if there are 3rd party vendors that Publishers are using to identify users that have ad blocking options enabled within their browser settings. Looking to pinpoint how many users are...
With the Upfronts/NewFronts raging into gear, news is spreading that many brand and agency relationships are on the rocks. Following announcements of media account reviews from L’Oreal, Coca-Cola,...
Am I the only one who thinks it’s weird that viewability is a post-campaign metric? We can target ads based on HTML cookies in real-time, why can’t we determine whether the impression associated with...
April 22, 2015 John Mass
Hey all, Seems like I just posted on here, but it has been over 2 years now. But it seem like you need to know someone or thrown into Digital Ad Ops. I've had the on and off experience for years of...
"Can't wait to see ads on my Apple Watch!" said no one ever. I'm sure that consumers are wondering what genius will be the first to spam them with belly fat ads on the Watch. When an ad network...
April 21, 2015 Creative QA Brian Becker
Has anyone worked with Ad Validation or ClarityAd? We are looking at better ways to QA our creative, these services can do this but they are not perfect. I know some people have built in house...
Just recently accepted a Job as an Ad trafficker for a Digital Marketing company, In San Francisco. Digital advertising fascinates me as it is a mixture of analytically and creative processes. (...
April 20, 2015 Connectvideo Gavin Dunaway
Upfront season seems like it never ends.From late February to May, buzzed buyers are carted from garish affair to ostentatious event, plied at each with swag and booze (but of course!) while networks...
April 17, 2015 viewability Gavin Dunaway
Ad ops and hacking have long ridden side by side (check out this oral history of ad ops for more tales), so it's no surprise that the rise of viewability has ops pros reaching for their inner...
At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly...
We are reviewing solutions for serving display ads into e-mail newsletters and/or alerts. Anyone have any recommendations for platforms other than standard ad servers like DFP/OAS? I am aware of...
At the beginning of 2015, 90% of U.S. households boasted three or more Internet-connected devices according to Ericsson, with an average of 5.2 devices per house. These are households we’re...
We're implementing a new trafficking process at my company, and in the past, QA has been an issue. (I'm currently building up an Ad Ops department that hasn't existed). I've been doing research, but...
It’s been a bit of a crazy time in AdMonsters-land – besides merging with Access Intelligence, I’ve been heavy into programming the upcoming OPS conference, June 9 in NYC. However, I just received a...
Does anyone have experience serving expanding banners in "sticky" slots? We've seen varying behavior depending on the third party creative but curious if it is at all controllable.
The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For...
Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a...
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