The Unintended Consequences of a TikTok Ban

If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance…

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The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.

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Are Publishers Pushing Back at Third-party Verification Vendors?

It’s not that anyone questions the need to verify placements or for third-party verification vendors to do so on behalf of clients, especially in the open programmatic markets. We all understand that advertisers don’t want to purchase inventory blindly and risk placing ads in horrific environments. Nor do they want…

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A Mission to Help Publishers Adapt and Thrive in an Ever-changing Digital Media World — A Q&A With Jana Meron

Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.

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Leading With Empathy, Women’s History Month Q&A With Mediavine Co-founder Amber Bracegirdle

When Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses.

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Survey Says Consumers Concerned Apps Are Mishandling Their Data

Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns. 

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Google Ad Tech Fees Transparency; Tik Tok Ban Could Hurt Pubs; RIP Recode

In an interview with MarketingBrew, Dan Taylor, Google’s VP of Global Ads claimed that the DOJ’s antitrust lawsuit is “kind of out of touch” and that the market felt “more competitive than ever.” Part of the DOJ’s complaint is that Google pockets $.30 out of every ad dollar that flows…

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What Are Standard Cohorts?

Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs.

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Consent Is the New Currency: A Conversation with OneTrust’s Ashlea Cartee

Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to advertisers. We spoke with Ashlea Cartee, Product Marketing Manager, OneTrust Platform about consent fatigue (yeah, it’s…

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A Look into the Flourishing Bot Economy

While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN. 

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