Byron Allen Says He’ll Sue More Advertisers to Accelerate Black Media Spend

Byron Allen, former comedian and Founder/CEO of Entertainment Studios, is well-known for his $10 billion 2021 discrimination lawsuit against McDonald's Corp. for refusing to conduct advertising business with Black-owned media companies. Now, he's promising to sue more advertisers in order to create a more equitable playing field for Black media…

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IAB Sees More Restrictive Privacy Legislation Around the Corner

September 19, 2022 IAB Sees More Restrictive Privacy Legislation Around the Corner Kroger Precision Marketing Expands Into Video and CTV Around the Water Cooler Inconsistent State Privacy Regulations Trips up Ad Tech With growing state's consumer data privacy regulations and ad tech privacy updates, consumer privacy has become a trending…

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Let’s Get Serious About Automating the Last of AdOps Tedious Tasks

It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…

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10 Hispanic/Latin American Professionals Doing Big Things in Ad Tech

During Hispanic Heritage Month, we recognize those who inspire others to succeed. In advertising technology, very few Hispanic/Latinx people are running the show. Here at AdMonsters, we are fortunate enough to know a few who are striving in their professional roles daily and have been for years. Here are 10…

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Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.

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Why Direct-sold Programs Are a Publisher’s Answer to First-party Data Challenges

Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.

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Federal Privacy Bureau in the Making; Disney Wants all the Hulu; Roku Throws SMBs a First-party Lifeline

September 12, 2022 Federal Privacy Bureau on the Way? Disney Prepares to Aquire Hulu From Comcast Roku Links First-party Data to SMBs Around the Water Cooler Bureau of Privacy Could Set New Precedent for Privacy Regulations Privacy regulations have been setting the law of the land in the ad tech…

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Ad Tech’s Journey to a Sustainable Programmatic Supply Chain

Environmental sustainability has become a global priority amongst many industries. With research on how our carbon footprint has affected the environment, everyone has begun to reassess how they can make their workflow more sustainable. A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can…

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What Is PPID and How Does It Benefit Publishers?

PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the…

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Misinformation Kills Brand Favorability, Consumers Are Not Here for it

The findings of a recent IAS report,  Advertising in the Age of Misinformation, have some serious warnings for the entire ad tech ecosystem as 62% of consumers believe that advertisers, agencies, and publishers are equally responsible for ads appearing near misinformation.

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