Features

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The Unsung Heroes of the Advertising and Media World

Professor Bob Pearson, former Chief Innovation Officer at W2O Group and current Senior Advisor, kicked off the Publisher Forum in Austin last week with a comprehensive keynote detailing the concepts of Storytizing—moving beyond campaigns to true cross-media engagement—and Audience Architecture—an advanced model for deriving insights from user bases. However, his…

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Choosing a Location-powered Mobile Marketing Partner? 5 Critical Questions to Ask

Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…

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