What Is Email Hashing?

Since most people keep their personal email addresses forever, it’s easy to understand why many see the email address as the key to the future of digital marketing and advertising. It can identify audiences cross-device and is people-based in nature. This key to identity and marketing to people is what…

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AdMonsters Guide to CCPA

2020 is upon us and so is the California Consumer Privacy Act (CCPA). CCPA applies to any company with CA-based assets or customers, including Californians who visit a website and whose data you touch. This includes companies that handle the personal data of at least 50,000 Californians per year, as…

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2020 TV and Video Advertising Predictions

The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…

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Get Closer to Your Audience: The Value of Push Notifications (Plus, Best Practices)

Thanks to the powers of personalization and automation, push notifications can be a successful revenue source for publishers. With context as a driver—tied to a unique profile— a publisher is empowered to distribute engaging content that keeps their fans coming back for more. They can also provide advertisers with the…

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Best of Decoder 2019: AdMonsters Ad Tech, Ad & Rev OPs and Strategy Explainer Series

Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's…

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The Persistence of Client-Side Header Bidding: A Conversation With Smart

The third-party cookie’s accelerating fade makes us ponder the future of client-side header bidding, even if troubles with ID-matching and a lack of transparency and flexibility continue to mar the adoption of server-side bidding. AdMonsters Editorial Director Gavin Dunaway chats up Smart's Lucie Laurendon about the future of the header…

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2020 May Be the Year That Ad Tech Runs Out of Easy Answers

One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms.…

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AdMonsters Playbook: Fill Rate Survey

On the surface, fill rate may seem like a simple enough metric—divide the number of impressions filled by the total number that were potentially available. But in reality, it’s a very difficult calculation to make, particularly with an ever-widening pool of monetization channels. To better understand the role fill rate…

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Best of AdMonsters 2019: The Digital Media and Advertising Stories You Might Have Missed

It's been a turbulent year for digital media and advertising. But this industry is a resilient one. As each new issue comes lobbing toward us, we manage to smash that sucker over the net. This year has been no different. But of course, some things are still up in the…

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Beyond Consent for Consent’s Sake: Ogury on Monetizing User Choice

It should be the first commandment in Internet publishing: Respect thy user. Instead, publishers barrage audiences with annoying and disruptive ads while quietly mooching their data... that's ironically supposed to fuel better, more relevant advertising. (Narrator: Actually, it doesn't.) As the digital privacy revolution grows stronger with the awakening of…

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