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Just recently accepted a Job as an Ad trafficker for a Digital Marketing company, In San Francisco. Digital advertising fascinates me as it is a mixture of analytically and creative processes. (...
April 20, 2015 Connectvideo Gavin Dunaway
Upfront season seems like it never ends.From late February to May, buzzed buyers are carted from garish affair to ostentatious event, plied at each with swag and booze (but of course!) while networks...
April 17, 2015 viewability Gavin Dunaway
Ad ops and hacking have long ridden side by side (check out this oral history of ad ops for more tales), so it's no surprise that the rise of viewability has ops pros reaching for their inner...
At a Publisher Forum several years ago, I distinctly remember the collective groan emitted when the topic of programmatic and video came up.The last thing anyone wanted to do was put their incredibly...
We are reviewing solutions for serving display ads into e-mail newsletters and/or alerts. Anyone have any recommendations for platforms other than standard ad servers like DFP/OAS? I am aware of...
At the beginning of 2015, 90% of U.S. households boasted three or more Internet-connected devices according to Ericsson, with an average of 5.2 devices per house. These are households we’re...
We're implementing a new trafficking process at my company, and in the past, QA has been an issue. (I'm currently building up an Ad Ops department that hasn't existed). I've been doing research, but...
It’s been a bit of a crazy time in AdMonsters-land – besides merging with Access Intelligence, I’ve been heavy into programming the upcoming OPS conference, June 9 in NYC. However, I just received a...
Does anyone have experience serving expanding banners in "sticky" slots? We've seen varying behavior depending on the third party creative but curious if it is at all controllable.
The promise of private marketplaces is both alluring and straightforward. For brands, there’s the opportunity to reach engaged audiences of premium publishers with the efficiency of programmatic. For...
Updated Below. One of my first questions to AdMonsters Publisher Forum Keynote Mike Smith, General Manager of Core Audience and VP of Revenue Platforms and Digital , was, “What the hell is a...
I've encountered a recurring problem when serving DART tags on a secure site that the js URL and the swf URL redirects with the domain https://s0.2mdn.net come back as non-secure, thus pulling the...
March 23, 2015 viewability Gavin Dunaway
Download the latest Publisher Viewability Litmus Test here. (Note: You must log in or register with AdMonsters to download the survey.) From the Executive Summary: In April 2014, shortly...
March 20, 2015 Connectvideo Gavin Dunaway
It doesn’t take a savant to see that digital video advertising is hotter than an industrial forge. eMarketer estimated that digital video ad spend hit $6 billion in 2014, and spend for 2015 will run...
Consolidation in the digital ad technology industry has started a new trend: going full stack. For some time, publishers have had to choose between one unified tech stack (ahem, DoubleClick) or...
I've recently landed at a small agency that is extremely behind the time when it comes to digital and social advertising. Pretty much all of our clients know even less. Most of the senior and vp...
Hi Everyone! We are exploring adding a below the fold responsive ad unit to certain pages on our site paired with an above the fold 300x250. In order to meet viewability standards, we want to only...
March 10, 2015 admonsters Bowen Dwelle
As the founder of AdMonsters, I’ve been to just about all of our conferences over the years. At this point I’m used to the fact that you all aren’t there to talk to me, but people do often ask me why...
March 10, 2015 Joshua R. Weaver
Access Intelligence Acquires AdMonsters, Expanding Its Conference Portfolio with Leading Ad Ops & Digital Technology BrandROCKVILLE, MD, March 9, 2015 -- Access Intelligence announced today the...
We are launching a new custom microsite offering to advertisers, and need a video hosting solution since our site has no video content - and since this is hosted content, it's not a pre-roll thing....
I am new to the Adap.TV platform. What is the best way to set up line items in terms of priority in order to take advantage of their optimization technology? Is there similar logic to DFP? Do I...
Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can...
February 16, 2015 Jordan Woods
My boss recently asked me about attending Mobile World Congress (we're a publisher). I know that a lot of different ad tech companies attend, but are there typically a lot of other publishers there?
February 11, 2015 Hiringsalary survey Rob Beeler
 In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too...
The 2014 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 320...
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