Whatcha Gonna Do When GDPR Comes For You? Take Our Poll

As if you needed one more thing to worry about—on May 25, 2018, the EU General Data Protection Regulation (GDPR) will come into effect. You should get the full details in our Decoder piece on the subject, but basically GDPR is legislation from the European Union offering protection to its citizens regarding…

Read More

Ad Ops Decoder: What Is GDPR?

For ages, media and tech companies in the U.S. have considered European Union data and privacy regulations to be comparatively strict, comparatively complicated, and generally someone else’s problem. But with the E.U.’s General Data Protection Regulation (GDPR) coming into effect in May of 2018, U.S. companies themselves are prepping to…

Read More

Where Advanced Analytics Can Boost UX

While it’s always has been a major part of the revenue professional’s work, user experience has greatly risen in prominence over the last few years. That’s thanks to a variety of issues: the ad block scare, the viewability movement, rising mobile traffic, and so on. The days of haphazardly slapping…

Read More

The Video Gold Rush

I returned from an excellent Publisher Forum in Montreal to hear that Mic was laying off part of its editorial staff and re-focusing on creating video content—mainly to grab the sweet CPMs the come with monetizing video. I feel like I’ve heard this story many times in the last few…

Read More

The Persistence of Malware

The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…

Read More

AdMonsters Playbook: Optimizing Video Advertising

While video advertising is still a growing revenue center for most digital publishers, much has changed over the last six years. Intriguing new formats such as outstream have allowed online publishers to additional inventory and new video distribution channels have provided content creators methods to inhabit new platforms and thus…

Read More

AdMonsters PubForum Montreal: The Live Blog

(While it's fun to journey to the past... Why not sign up for the next PubForum, November 2017 in Nashville?) The AdMonsters team has successfully made it to Montreal for the 42nd Publisher Forum--which means as much as any of us has misbehaved in the past, evidently it wasn't incriminating…

Read More

Learn to Speak the Language of Video

The web has always been a more visual place than the print world that preceded it, but the rise in video consumption over the last few years has really driven that point home. Mobile, desktop, whatever device you have--if there’s a screen and a wifi connection, you’ll find people watching…

Read More

Chrome Gets Into the Ad Blocking Business for Real

A few months back, Google announced it would be equipping an ad blocker—or something like an ad blocker, maybe more like an ad filter—into newer versions of Chrome. The new Chrome feature would filter out ads deemed overly intrusive to the user experience. At the time, Google suggested it would…

Read More

Adobe Sets a 2020 Expiration Date for Flash: Now What?

This morning, Adobe announced it would cease development of Flash Player by the end of 2020, along with its roadmap for killing it off with minimal disruptions to user experience. It’s almost surprising to finally hear it from Adobe—much of the digital world has been bracing for a Flashless world…

Read More