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When they first hit the scene, private marketplaces were heralded as a promising next step in the evolution of programmatic: a way for buyers and sellers to transact efficiently in a trusted and...
If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable...
May 17, 2016 OPS Gavin Dunaway
OPS approaches! Our yearly one-day gathering in NYC of more than 700 digital strategists from publishers, brands and agencies is merely a few weeks away (June 7!). If you’ve given a gander to the...
We're reviewing HTML5 production applications to use with our ad server, DFP and our DSP, Centro. We've narrowed the list to two applications, Google Web Designer and Adobe Animate. Please let me...
May 12, 2016 Albert Santos
I'm looking into Facebook Instant Articles (FBIA). I realize they require the use of FB exchange, but I'd also like to sell direct ads. Our ad server is DFP SB, so does anyone know if this is...
Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this...
I am wondering if anyone has recommendations on a publisher ad server that can handle complexity such as keyword or content targeting. My organization publishes content in the medical space and many...
Time was, when you pulled campaign metrics in DFA you could pull the associated cost per placement metric. Now, recently, it looks like that option has ghosted. I looked at the DFA release notes...
For years now, we've heard grumbling about how impressions and click-throughs, still in many ways the reigning metrics of digital advertising, are outmoded and insufficient means of measuring...
Does anyone know of any tools to map a publisher media plan to that of an agency's RFP template? For example, our sales team builds out a proposal in the OMS (DSM/Operative/Fattail, etc) to check and...
The field of media buying, at one point the domain of influential agencies that specialized in that particular task, has been completely upended by the programmatic marketplace and other developments...
Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with...
Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off...
If you've ever been a lover of the theater, or if you've ever been close to one, then Playbill is likely more to you than just a familiar name and eye-catching yellow-and-black logo. The print...
All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by...
Hey Monsters, I'm working on prioritizing SDKs for partners with native products and curious what's worked best for others. We're currently using Mopub. Here are the partners I'm currently...
When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in...
Has anyone used the older DoubleClick Sales Manager or the newer XSM solution that provide some information on it? Particularly, to whom do you speak to get implementation and pricing information? I...
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video...
If header bidding offers such a great boost for yield among its most vocal champions, why would a programmatically active publisher have reservations about implementing it? Well, there are a few...
Does anyone know how to rotate ad slots in DFP in this example: You have Three Ads - Ad A, Ad B, and Ad C. Ad A and Ad B are always shown together in rotation. Ad C is rotated and if shown Ad A and...
Back in January, I posted “Header Bidding Trial by Fire: How Six Popular Header Bidders Perform.” Sortable ran an experiment to measure what happens when you increase the number of bidders, and how...
Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing...
Is header bidding an addiction? It seems once you get your first demand source implemented you just get hungry for more and more (as long as latency isn't an issue). Fortunately, there's a simple...
The prognosis for programmatic video looks pretty bright: eMarketer estimates that ad spend will hit $5.37 billion in 2016, which is more than 50% of total predicted digital video ad spend ($9.59...
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