FEATURES

Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at...
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
On the East Coast, the lack of sunny skies and warmer temps make it hard to tell spring has arrived. One unmistakable sign, however, is our continuous stream of new speaker announcements for Ops. Can...
Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses...
It's becoming more common to hear industry folks suggest that blockchain holds certain keys for tightening up security in the ad ecosystem--providing verification and reducing fraudulent bot activity...
Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price...
The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became...
I found it bizarre that the same day that the IAB released digital advertising revenue numbers for 2016 that point to Google and Facebook—the Duopoly!—vacuuming up about half of ad spend and almost...
Single-request architecture is a setup where, in a header bidding framework, the bidder sends one call to the ad server for multiple ad slots, and the server returns bids for all of those ad slots at...
Is true programmatic reporting a pipe dream, or is it within reach? Tough question--we can lay out a road map to a programmatic reporting ideal, but it's easy to see how there might be a lot of...
With Oracle’s recent purchase of Moat, one of the more widely-integrated third-party measurement companies out there, the term "Intersection Observer" has been thrown around a lot lately. To some,...
For years, we’ve joked that brands don’t care how the digital advertising sausage is made. Their modus operandi seemed along the lines of: Let the agencies and publishers deal with the frustrating...
Read Part I of this two-parter here.If you recall from Part I of this series, we'd been talking about how arbitraged video impressions are bad. There are a number of reasons why arbitraged video...
A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain...
There are a couple new players in town, quietly but dramatically changing the way the marketing/advertising ecosystem uses big data. Marketing technology and system integrators have been rapidly...
If you’re a marketer looking to send the right ad to the right person in the right place, programmatically buying online video ads on the open exchange is a monumentally stupid move. If you’re a...
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all...
There’s a new report out from FreeWheel called "Advancing the Ad Experience," where the FreeWheel Council for Premium Video and study partner Advertiser Perceptions surveyed brand and agency execs...
In an end-of-week post, AdExchanger reported this afternoon that Google had abandoned its “last-look” practice in exchange bidding. The old Google last-look advantage allows AdX the chance to outbid...
Congratulations! Digital privacy policy made it to the general-interest news hole this week. Shame it’s not under better circumstances, but, well, at least it’s a reliable conversation-starter, that...
U.S. publishers find themselves wrestling with unfamiliar issues due to the coming implementation of GDPR (General Data Protection Regulation). Under GDPR, E.U. citizens are given the right to...
Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t...
The latest eMarketer estimates on US digital advertising are out and, yeah, there’s some stuff to grimace about. The infamous duopoly is expected to rake in more than 50% of US display spend (desktop...
Blockchain is commonly referred to as a ledger—a shared, decentralized database, made up of so-called “blocks,” which are just hashed records of transactions. In each block, which is permanent and...
Page speed is never too far from the main stage of the ongoing show that is ad ops, and it’s enjoying another spotlight moment right now. On one side, publishers have Google and Facebook calling for...
Rocket Fuel