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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers...
I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s...
July 11, 2017 AIartificial intelligenceConnectezoicmachine learningpersonalizationuser experienceux Gavin Dunaway
Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign...
Viewability has been one of the more contentious issues in digital advertising for several years, in spite of the fact that MS Word apparently doesn’t recognize it as a properly spelled word. That’s...
No, I didn't go to Cannes last week. Did I want to? Honestly, yachts and rosé have never been my thing (Cheap beer in a dirty rock club? Now you're talking my language), and the gladhanding awards...
June 21, 2017 ad blockingad experienceBetter Ads StandardschromeCoalition for Better Adsgoogleuser experience Brian LaRue
Better Ads Standards are an initiative for promoting “acceptable” ad experiences for users, while discouraging disruptive ads. The overall goal, as stated, has been to keep the spread of ad blocking...
I came here to post photos from last week's Ops, but before that, I wanted to add one takeaway from the conference and all the conversations that led up to it. This year's Ops really hammered home...
Exchange Bidding in Dynamic Allocation is, in a nutshell, Google’s answer to header bidding. It’s a server-side solution where exchanges and SSPs can bid on publisher inventory along with Google’s...
June 14, 2017 header biddingheader frameworkheader tagPlaybookprogrammaticyield optimizationYieldbot Brian LaRue
There are few topics getting digital publishers chattering right now quite like header bidding. In a marketplace where many publishers long perceived buyers as having the upper hand, header bidding...
June 14, 2017 artificial intelligencecontextData Managementduopolyforbesthe weather companytime inc Rob Beeler
If you bother Gavin, Brian and I while we’re in the throes of preparing for the day-and-a-half military precision exercise that is Ops, we’re going to complain about the number of speakers to wrangle...
June 12, 2017 header biddingidentity marketingPMPsprogrammatic videoreal-time guaranteedS2Sserver-to-server Gavin Dunaway
“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense...
The Folio: Best Places to Work in Media program recognizes the media companies, agencies, and partners cultivating the best places to work in digital, TV, and magazine media. We know that at the...
Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly...
May 31, 2017 ad fraudConnectmalvertisingmalwaremobile redirectsphishingsecuritytag scanning Brian LaRue
Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page...
May 31, 2017 andy evansengaged timeonscrollOpenRTBtime-based guaranteesviewabilityviewable engagement time Gavin Dunaway
Let’s admit that the majority of headaches when it comes to viewability revolve around the fact that in campaigns it’s measured ex post facto. The ad is served and then the viewability pixels start...
The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech...
There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview...
Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at...
May 16, 2017 ad blockingad specsConnectCOPPALEANmalvertisingmalwareT&Csthird-party tag scanninguser experience Gavin Dunaway
The prominence of revenue operations as a critical function within the digital media world has had its ups and downs.While programmatic and other indirect channels have proven ops as a serious...
On the East Coast, the lack of sunny skies and warmer temps make it hard to tell spring has arrived. One unmistakable sign, however, is our continuous stream of new speaker announcements for Ops. Can...
Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses...
It's becoming more common to hear industry folks suggest that blockchain holds certain keys for tightening up security in the ad ecosystem--providing verification and reducing fraudulent bot activity...
Since programmatic sales entered the video space a little over nine years ago, the market has continuously evolved. Originally, “programmatic” was all about the open marketplace, with scale and price...
The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became...
I found it bizarre that the same day that the IAB released digital advertising revenue numbers for 2016 that point to Google and Facebook—the Duopoly!—vacuuming up about half of ad spend and almost...
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Publisher Maturity Index 2 articles
Programmatic Direct 13 articles
Viewability 65 articles
Private Marketplaces 33 articles
Audience Extension 17 articles
Mobile 502 articles
Digital media leadership award 4 articles
Operations Management 7 articles
Responsive Design 3 articles
Creative QA 8 articles
