Articles

Whaddya Mean Newsletter Subscription Fatigue?

September 15, 2021 Subscription Newsletter Fatigue? Half of U.S. Consumers Prefer AVOD Subscription Newsletter Fatigue? Think Again Alex Kantrowitz, writer of the Big Technology Newsletter and the book ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever, said that the rumblings of newsletter fatigue are mere…

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Build a Scalable Ad Sales Program Around Premium Ads in Email

Publishers like SANDOW Media are using LiveIntent's Native Ad Blueprints to leverage their first-party audience data to build scalable ad sales programs around premium ad packages that resonate with their audiences while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising. 

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Is It Time for Pubs to Take Shoppable Content Seriously?

Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…

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What Is an Identity Strategy?

The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners. Figuring out what that exact approach needs to be will require serious testing…

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Google and Facebook on Senator Warren’s Naughty List

September 08, 2021 The Duopoly in Hot Water With Sen. Warren Nielsen TV Accreditation Gone Bye Bye Is Apple Making Additional Concessions? Google and Facebook on Sen. Warren’s Naughty List Image by Jill Wellington from Pixabay Sen. Elizabeth Warren is coming after Google and Facebook hard, writing a letter to…

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Things That Keep Publishers up at Night

Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…

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Google’s SSP Security Ranking Slips

AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings. A perennial strong performer, Google experienced an uncharacteristic setback this quarter.…

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