Articles

Level Up Your Ad Ops Skills While Working From Home

We caught up with Brandon Gains, VP of Marketing at MonetizeMore to learn more about why his company teamed up with PubGuru to launch PubGuru University to bring AdSense and GAM training to ad ops professionals. We also talked about strategies for bringing teams closer together through training during stay-at-home…

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What Is Demand Path Optimization (DPO)?

In the advertising industry, we are always looking for ways to be more efficient. This is especially true for media owners who are hoping to monetize their desirable content and audiences with the least amount of steps in between. Enter Demand Path Optimization which can clean up the media selling…

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Google’s Sellers.Json Could Use Some Transparency

June 16, 2020 Google’s Rather Opaque Sellers.Json A Glimpse of Recovery Where CCPA Comes In and Goes Forth Another Round: Facebook Vs. Australia Roku Takes on Amazon, Linear TV Google’s Rather Opaque Sellers.Json Image Source Jounce A year after the first Sellers.json file appeared, Google has finally deigned to join…

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AdMonsters Playbook: Mastering the Mobile Web

Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…

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How Ad Targeting Reinforces Bias

It's a harrowing time. First, we were hit with the COVID pandemic, and in recent weeks, protests and discussions about racial inequities in America have taken the main stage. Businesses are questioning their operating practices (or sometimes being called out for them and canceled) and uncovering how unconscious biases might…

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Virtual Workshops With Real-World Takeaways

On Wednesdays at Publisher Forums, we let the attendees "take over" the conference. Attendee volunteers lead informal sessions with their peers on a variety of topics, and then report major takeaways to the whole group. Through the magic of technology (cough, Zoom, cough), we ran an experiment where we took this…

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AdMonsters Wrapper: 🌯 Rethinking Allyship in Ad Tech

  Powered by: June 09, 2020 So, You Wanna Be an Ally States Wanna Tear Google Apart Here’s an Offer You Can’t Refuse Another DSP on the Brink Make the Resellers Work for You So, You Wanna Be an Ally In the midst of the Coronavirus pandemic, the digital media…

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What Is Footer Bidding?

The more header bidding adapters you add, the more bids you get and the more money you might make. But, the more requests you make, the more your user experience suffers. Enter Footer Bidding. The idea is simple: Don’t call any ad requests until the page has fully loaded. Instead…

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AdMonsters Wrapper: 🌯 Back Up Off Section 230

  Powered by: June 02, 2020 Leave 230 Alone Streamers Splurge on Ad Spots Seek Partners, Not Vendors The Evolving (But Short-Lived) CMO Is It Finally the Year of the Podcast? Leave 230 Alone We do try to stay out of politics here at AdMonsters, but sometimes politics comes knocking…

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