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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1)

Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…

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PubForum Prep: Monetizing Podcasts

By this point, it's pretty common for media companies to include podcasts in their bag of tricks. This is true regardless of what a publisher's core competency is--podcasts are part of the mix even if the company's roots are in print/text or broadcast/video. It's easy to understand why: Podcasts are…

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Targeting Consent Is a Publisher/Vendor Team Effort

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…

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DSP Hidden Fees, Retargeters and Consent

DSPs Hidden Fees Dragged Into the Light AdExchanger published a lengthy explanation of the infamous hidden fees DSPs sometimes charge. It's common knowledge in the industry that DSPs are often inclined to take a cut off of the transactions they enable, and then add extra fees on top of that.…

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Coalition for Better Ads Introduces Chrome Ad-Blocking Workaround

Just in time for the holiday season, Google slipped some coal into publishers' stockings. Google announced that on Feb. 15, its browser Chrome will begin blocking units that don't meet the Better Ads Standards from the Coalition for Better Ads. Moreover, Chrome will remove all ads from sites that have a "failing" status…

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