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Viewability

What Are the Different Kinds of Paywalls (and Do They Work?)

While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…

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Meetup Debrief: What’s UX Got to do With it?

News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only…

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New Cross-Media Measurement Standards Get TV and Video on the Same Page: Viewability

Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.

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Don’t Be Timid About SIMID: Dragging Digital Video Standards Forward

I can’t imagine a lot of publishers crying at the funeral for VPAID (Video Player Ad-Serving Interface Definition), the IAB video standard meant to streamline the use of interactive elements in digital video that was hacked for a host of functions—some benign, others less so. With the arrival of IAB…

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Automated Content Recognition (ACR): The Field-Leveling Technology for T/V (Television/Video)

The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…

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Digital Media and Advertising Outlook: Latest Ad Ops and Revenue Trends

We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…

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