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Mobile

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Remember the Times: AdMonsters Top 10 Stories of 2018

For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…

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Choosing a Location-powered Mobile Marketing Partner? 5 Critical Questions to Ask

Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with…

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From Location Data to Movement Science: A Conversation with Verve’s Mark Fruehan

The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve…

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Monetizing Podcasts: A Q&A With NPR’s Brett Robinson

NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as…

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