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Mobile

A Few Good Units: Mobile Challenges Going Into 2017

Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…

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More With Less: NetSeer on Mobile In-Image Advertising

Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has been sitting, waiting to be discovered: images. “We’re quickly becoming a mobile-first…

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#OPSPOV: Publishers React as Google, IAB Challenge Mobile Interstitials

Google made an announcement last month via a blog post: They’re taking a stand against (ostensibly) intrusive mobile interstitials. Starting Jan. 10, 2017, the post reads, “content that is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”In other words,…

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Bidding Without a Header: OpenX Explains Their Take on In-App Bidding

Header bidding is so immensely popular among publishers at this point, there's a call to adapt its core principles to as many environments as possible. Naturally, vendor companies have been hustling to bring products to market to sate publishers’ appetite for demand that header bidding has piqued. Some of these…

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How The New York Times Went Native, Ditched Mobile Banners and Embraced Platform Publishing

If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable quality -- one of the best things you could do is to have the publisher develop the…

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