Thirty-seven percent of mobile marketers are in the dark about what the new Apple IDFA protocols mean, which is especially troubling considering how dramatically these changes will affect mobile attribution. Most aren't fully on board with adopting SKAdNetwork as an IDFA replacement. So the question remains: How will targeting, measurement…
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It’s true that most people in the advertising world know more about IDFA than they did six months ago, but the twists and turns of the privacy plot are worth exploring. We asked Isaac Schechtman, Senior Director of Product Strategy at BidSwitch to catch us up on everything going on…
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If Apple's plans to have each app ask users for tracking permissions becomes a reality, industry analysts predict low opt-in rates making IDFA access severely limited to advertisers. All at once, the SKAdNetwok framework has become an important measurement tool, one of the main ways advertisers will receive the attribution…
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Hey publisher! Apple here, I know I've been cagey in the past, but I'm ready to listen to all your concerns about iOS14 and some of our other future plans. Maybe I'll let you know a bit more about the new ad network! (It's not called iAd 2.0!)
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Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. This playbook, created in partnership with Marfeel, will dive into the nuances…
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"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…
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The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…
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At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product…
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It should be the first commandment in Internet publishing: Respect thy user. Instead, publishers barrage audiences with annoying and disruptive ads while quietly mooching their data... that's ironically supposed to fuel better, more relevant advertising. (Narrator: Actually, it doesn't.) As the digital privacy revolution grows stronger with the awakening of…
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