Everything about:

Mobile

Netseer_In-Image_150x150.png

More With Less: NetSeer on Mobile In-Image Advertising

Look upon the pages of AdMonsters.com to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has been sitting, waiting to be discovered: images. “We’re quickly becoming a mobile-first…

Read More
opspov_c_150x150_0_5.png

#OPSPOV: Publishers React as Google, IAB Challenge Mobile Interstitials

Google made an announcement last month via a blog post: They’re taking a stand against (ostensibly) intrusive mobile interstitials. Starting Jan. 10, 2017, the post reads, “content that is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”In other words,…

Read More
Headerless_150x150_3.png

Bidding Without a Header: OpenX Explains Their Take on In-App Bidding

Header bidding is so immensely popular among publishers at this point, there's a call to adapt its core principles to as many environments as possible. Naturally, vendor companies have been hustling to bring products to market to sate publishers’ appetite for demand that header bidding has piqued. Some of these…

Read More
OPS20150_0.png

How The New York Times Went Native, Ditched Mobile Banners and Embraced Platform Publishing

If you're a brand that wants to push out a native advertising campaign that consumers find genuine and meaningful -- as "native" as it gets, really, on a premium publisher property of inimitable quality -- one of the best things you could do is to have the publisher develop the…

Read More
Server-to-Server_150x150.png

The Server-to-Server Way: Going Beyond Header Bidding With Sonobi’s Tony Katsur

Of course the mainstreaming of header bidding has rocked the broader digital landscape, for reasons that ought to be familiar to most AdMonsters readers. But for all its merits, there’s been this widespread suspicion that maybe the header isn’t the end game here: What if the header is just a…

Read More
Playbill_150x150-1.png

Familiar Show, New Stage: A Conversation About Mobile App Monetization with Playbill’s Rachel Glickman

If you've ever been a lover of the theater, or if you've ever been close to one, then Playbill is likely more to you than just a familiar name and eye-catching yellow-and-black logo. The print magazine version has been publishing since 1884, distributing its goods to readers who want to…

Read More