The big news from Amazon’s direction this week is that the digital powerhouse (“e-tailer” doesn’t really suffice) has been having conversations with some major companies about how it might rev up its advertising efforts in Echo devices. Because Echo is driven by the voice-recognition tool Alexa, we’ve been seeing this…
Read More
This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing. For a long time, you could not go to a conference on advertising technology without hearing mention of…
Read More
Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
Read More
Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
Read More
Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…
Read More
I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
Read More
The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
Read More
Rebooting Ad Units to Meet Better Ads Standards Google wants (and intends, starting in 2018) to block intrusive ads from the Chrome browser, and it wants to tell you what counts as “intrusive.” Ever since Google made the announcement about which types of ad experiences should expect to be blocked,…
Read More
First Apple came for our headphone jacks. Then they came for our first-party cookies. All right, it’s not that simple, but Apple’s updated cookie policy for its Safari browser feels like the company is twisting the knife a few more degrees, making its own rules without making any real concessions…
Read More
The IAB held a call this week to present its latest Internet Advertising Report, developed from a semi-annual survey conducted by PricewaterhouseCoopers. And the way the numbers sorted out, it became clear that 2016 was the year of… wait for it, this might be a shock…MOBILE!Kidding aside, we all know…
Read More