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Mobile

5G Will Make Things Worse, Then Better

"I think that there’s a tendency for folks to believe that better bandwidth (as enabled by 5G) will solve all of our page-load time problems, but that’s not necessarily the case," says Marketing, Strategy, Emerging Technology & Innovation Consultant, Jeremy Lockhorn. "5G is likely to make things worse before it…

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When 5G Gets Here It Will Be Awesome; Also Bad

5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…

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AdMonsters Playbook: Combining Location-Based Context and Programmatic Scale

This playbook is for publishers, brands, and marketers who are looking for a snapshot of how location and programmatic fit together to create market-changing, consumer-forward approaches. In addition to helping publishers and advertisers understand the nuances of location data, this playbook represents a guide to the workings of private marketplaces…

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Remember the Times: AdMonsters Top 10 Stories of 2018

For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more…

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The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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Podcast Advertising Is Only Ramping Up

Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space…

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