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Mobile

The State Of Ad Operations 2018

There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for…

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Podcast Advertising Is Only Ramping Up

Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space…

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Monetizing Podcasts: A Q&A With NPR’s Brett Robinson

NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as…

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Skipping the SDK in Mobile In-App

If you want to see veins pop in your mobile developer’s head, just tell him or her you’ve got five new SDKs to integrate stat. Many a programmatic mobile in-app deal has evaporated at the very mention of the dreaded SDK. But what if you could on-board a native demand…

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Have We Reached the Limits of Ads.txt?

It's been reported this week that 1,400 mobile apps loaded ads on TV Guide's domain. How did this happen, in an age when everyone's on board with Ads.txt? Well, the answer is simple, but it's not what you want to hear: The buyers just hadn't been scanning those Ads.txt files…

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Clearing the Way for In-App Transparency

To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look…

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AdMonsters Playbook: Building a Video Business

As broadband connectivity and processor speeds have rapidly accelerated, consumer behavior online has gradually shifted from reading to viewing hours and hours of video. Call it the “TV-ification” of the web—the internet has become a video-centric experience. The “Show Me, Don’t Tell Me” revolution in consumer behavior online is fully…

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