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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 2)

In the second of this three-part interview series, Claudia Page, Dailymotion's VP, Product and Partner Development, shows Gavin Dunaway a world outside of Facebook for content distribution and for getting traffic. Facebook, she says, has veered away from its most distinct core features, and there are pluses and minuses in…

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The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1)

Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…

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Connecting With the Youth: A Q&A With Sweety High’s Frank Simonetti

Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll be talking about in his PubForum keynote on Tue., March 6.

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The Native Chronicles: Mobile Referendum

This is the third article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the second on flexibility and A/B testing.   For a long time, you could not go to a conference on advertising technology without hearing mention of…

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Lift Tests Rising, Cross-Platform Addressable

Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…

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Best Of AdMonsters 2017

Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…

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Weekly News Roundup: Discovery Invests in Thrillist’s Parent, Layoffs at BuzzFeed, AppNexus Is In on Ads.txt

Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…

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