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Programmatic

A Future Bright and Cookieless

Between a dusting-off of classical ad measurement techniques and some serious geeking out over first-party data, advertisers will find that, far from being the airless, suffocating hellscape they have been taught to fear, this new “cookieless” world will prove a hospitable and possibly verdant environment for measurement and attribution.

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AdMonsters Meetup Recap: Electrifying Email Strategies

At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…

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Are Programmatic Demand Vendors Becoming An Endangered Species?

Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet revenue goals. Ad-Juster's Programmatic Scorecard evaluates the top 10 programmatic demand partners based…

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How Local Advertisers Are Holistically Looking at Linear and OTT

OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.

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