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Programmatic

Navigating the [Not so] Great Layoff

When the economy is strong and growing, outsourcing tasks and roles to skilled and experienced specialists enables publishers to expand their capacity and grow their operations quickly. During tighter cycles, publishers can ramp down their use and cost of working with an outsourced partner without worrying about rehiring risk or…

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What Is Supply Path Transparency & Optimization?

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% YoY (according to an IAB report). To keep up with such scale and the complex nature of the industry, folks should be prepared to also face the unique challenges that come with it. Transparency…

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What Will the Ad-Supported Open Internet Look Like in 2023 and Beyond?

In Jounce Media's annual report, 'The State of the Open Internet,' three influential market forces shed light on the obstacles that media companies and advertising technology platforms face: demand concentration, bidstream bloat, and bidstream blindspots. How can we level the playing field between the dominant walled gardens and the rest of the…

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A Path to Net-zero for the Digital Advertising Sector

The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big?  About the size of the airline industry. It’s only a matter of time before carbon neutrality and even net-zero become buying criteria for brands, so now is a good time to consider launching a…

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Neuroprogrammatic Is the Future of Contextual Advertising

Contextual advertising has yet to reach its peak potential. Cutting-edge advertisers are not merely matching ads to content based on topics. They contextually target ads based on emotion and a granular understanding of the moods of the audiences they want to reach. The technology bringing about this reinvention of contextual…

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