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Programmatic

MFA Sites: Are They All Bad?

There are genuine MFA shoppers out there and that brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s…

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Accessing Google Ad Exchange Has Never Been Easier

Integrated within Google Ad Manager, publishers have two distinct ways to access AdX that cater to their various needs and requirements through the Google Certified Publishing Partner (GCPP) program: Platform Partners and Monetization Partners. Here’s a breakdown of both paths.

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Musings on the Bloated Supply Chain

All of the bloat in the supply chain has been caused by a lack of understanding that the internet and any website is an ecosystem. We have been building the web ecosystem in silos not realizing that when we make changes in one place it has an impact on the others. 

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Community Survey: How Are You Preparing for a Cookie-free World?

The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful…

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