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Programmatic

Purpose is Profit: Create a Sustainable Strategy

In her session, “Doing Some Good: Purpose as a Business Strategy,” at Publisher Forum Nashville, Lior Shvo from Primis highlighted how defining a greater purpose for your brand is an essential component of not only doing good for your customers and society, but also for creating and sustaining a successful…

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4 Reasons It’s Time to Get in Where You Fit in the Podcast Game

At Advertising Week NY 2022, Panelists Donald Albright (President and Co-founder, Tenderfoot TV), Conal Byrne (Chief Executive Officer, iHeartMedia Digital Audio Group), and Shelby Schenkman (Agent in Audio, United Talent Agency), along with moderator and multimedia mogul Charlamagne tha God, examined how podcasts are developing into a thriving medium for…

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What’s Your Rev Ops Efficiency?

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams. Specifically, do they have the tools they need to ensure the ads…

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Commerce Media Challenges and How to Overcome Them

Navigating new monetization territories is never easy but thankfully Charlene Charles, Head of Operations at DG Media Networks provided essential guidelines to motivate and help retailers win in this space. When dealing with innovation, the unknowns can be endless. You have to be able to deliver fast and efficient outcomes…

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