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Programmatic

Seen and Heard: Top 6 Tweets From AdMonsters #OpsNY

So, you missed AdMonsters Ops 2022 in New York? While I won't outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. And while what life looks like post-cookie ran throughout the…

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What Is Supply Path Optimization (SPO) in Mobile?

SPO in mobile has an additional level of complexity compared to web, because ads on mobile devices are facilitated mostly through software development kits (SDKs) – and understanding the type of SDK connection can have meaningful implications to that path optimization.

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What Is a Custom Content Taxonomy?

The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB,…

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