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Programmatic

A Look into the Flourishing Bot Economy

While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN. 

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What Are the 3 S’s of Programmatic Podcast Advertising?

Programmatic podcast advertising is gaining market share, and more and more publishers are interested in integrating it within their monetization strategy, dramatically increasing revenue generation.  Old-school hosting platforms cannot trade programmatically, but now these efficiency features are available on the platforms that seriously invested in ad tech from the early…

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A Seat at the Table With Lashawnda Goffin, CEO, Colossus SSP

CEO by day, mommy and singer by day and night, Lashawda Goffin takes pride in being inclusive, not exclusive, with a people-first mentality. Goffin grew up singing in a church choir with notable gospel musician Hezakaih Walker, which was an experience that would build many skills — like confidence, concentration, and…

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Top Mobile Trends For 2023: Privacy Rules

In a search for what's ahead for the rest of 2023 for mobile, we tapped into my mobile mastermind group to gain insight into the top mobile trends for 2023. We spoke with — Amanda Dean, Head of Programmatic Partners and Strategy, IBM Watson Advertising; Adam Gray, Senior Director, Programmatic…

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