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Programmatic

Kim Elgin Keynote Speaker

PubForum Video: Keynote Elgin Kim, Lab1492, on Making Mobile Pay

"We're at a point now where we're going to have to focus on that one-to-one relationship," says mobile expert Elgin Kim, Partner, Lab1492. In this wide-ranging fireside chat with AdMonsters Chairman Rob Beeler, Kim explores the biggest operational and date challenges in apps and mobile web currently while tapping into the most…

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Webinar Replay: The Revenue Boost You Could Use Right Now

Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing…

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Esports: Changing the Name of the Advertising Game

With millions of people worldwide now homebound from Coronavirus and screentime increasing exponentially, for those publishers and advertisers that are willing to gamble on an industry that’s comparatively wet behind the ears, odds are esports is a winning hand. In fact, Twitch reports an increased usage of both gaming and…

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Coronavirus’ Media Fallout Spreads

Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn…

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