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header bidding

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The Publisher Side of Supply-Path Optimization: A Q&A With Rachel Parkin of CafeMedia

The idea of "supply-path optimization" has entered the ad tech dialogue fairly recently--and it can be a confusing concept, because it refers to a slew of strategies to help DSPs win bids. It's also confusing because on its surface, it can sound like simply a "DSP thing:" Supply-path optimization is…

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8 Mammoth Takeaways From Programmania

“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…

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Feed Your Header: Talking Data for Header Optimization With Roxot and Shareably

Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…

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