Everything about:

header bidding

Index_AheadHeader_150x150.png

What’s Ahead for the Header

“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.”I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really…

Read More
AdOps_Decoder_v2_150x150.png

What Is the Waterfall?

You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and similar to many foes in children’s stories, it wasn’t always such a bad thing—it was simply exploited. In the…

Read More
A_Few_Good_Mobile_150x150.png

A Few Good Units: Mobile Challenges Going Into 2017

Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” A little cryptic, no? Google was really taking aim at a variety…

Read More
Pulsepoint_Vision_150x150.png

New Vision For the Header: A Conversation With PulsePoint

In the relatively brief amount of time since digital publishers have adopted header bidding en masse, the header has become jam-packed with demand partners. With new header solutions being built each day, publishers are now wondering how to manage—from who to let into their header to what criteria is available…

Read More
Index_Wrapper_150x150.png

How the Wrapper Won the Header: A Conversation With Index Exchange

It may sound like a joke, but Index Exchange has been coordinating trips to Toronto for numerous major publishers and DSPs to meet their squad of 200 engineers. Many a wiseacre would comment they’d rather avoid engineers entirely than travel long distances to meet them, but Index Index Exchange President…

Read More
OpenX_Dawn_150x150_1.png

The Dawn of Real-Time Guaranteed: An Interview With OpenX’s Dmitri Kazanski

Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the…

Read More