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Ad Ops Decoder: What Are Deterministic and Probabilistic IDs?

Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…

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PubForum Prep: Driving Revenue Through a User-First Mindset

When we talk about maintaining a quality user experience while maximizing monetization efforts, publishers have suggested for ages that these two goals oppose each other. Advertisers want to make sure their ads appear in prominent, unmissable positions--and users don't want anything getting in the way of the content they crave.…

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LinkedIn Ramps Up Ad Model, P&G Hedges on Programmatic

Is LinkedIn the New Facebook (for Content Distribution)? LinkedIn is reportedly firming up relationships with publishers in the U.S. and the U.K., according to Digiday, and a growing number of publishers are getting more serious about using LinkedIn as a content distribution channel. (They’re not just B2B publishers, either). LinkedIn…

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PubForum Prep: Monetizing Podcasts

By this point, it's pretty common for media companies to include podcasts in their bag of tricks. This is true regardless of what a publisher's core competency is--podcasts are part of the mix even if the company's roots are in print/text or broadcast/video. It's easy to understand why: Podcasts are…

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Ads.txt Adoption Passes 50%, Content Recommendation Deals Evolving

Survey Says: Ads.txt Adopted by Over Half of U.S. Publishers OpenX ran an audit on the comScore top 1,000 publishers in the U.S., and found that over 50% had adopted ads.txt. It feels like we were just saying, “Ads.txt is something that should happen in order to clean up the…

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