Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
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We caught up with Kind Ads advisor Neil Patel—cofounder of well-known brands Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads.
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Data privacy and legal compliance experts agree: GDPR is too big to ignore. As an ad/revenue operations (ops), you should already know the E.U.’s General Data Protection Regulation (GDPR) comes into effect in May, 2018. What’s actually new in this story? Valid point. Despite months—possibly years—of preparation, publishers still have…
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News briefs: Twitter and Mark Zuckerberg say they support the Honest Ads Act, which appears stalled in the Senate, and which the platforms say they can surpass where privacy is concerned. Also, the IAB’s Open Measurement SDK (for in-app viewability and verification) is out of beta now, and the Chief…
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This week's news briefs: AppNexus backed out of the MRC's buy-side accreditation process. EBDA is out of beta. NBCU will transact on impressions for both digital and TV. Digital pubs are getting in on YouTube TV.
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The data used for ad targeting feels more personal than ever, and the Cambridge Analytica story shows us the errors of levying personal information in ways users neither want nor expect. Publishers' job right now is to work with buy-side partners to find the right context for that personalization—and publishers…
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News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
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Publishers have so many demand partners to work with today... which can be challenging when you need to track down the source of redirects, bad creative, low fill, and other indicators of poor quality. How do you decide which of your partners can stay, and which need to be cut…
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Let's take a look at where the digital media industry is with server-to-server integrations, programmatic guaranteed, and understanding who in the publisher org sells programmatic products, inspired and informed by what we heard at PubForum in Huntington Beach.
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The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith will lay off 1,200 Time Inc. folks in a wide review of its portfolio. Vox already laid off some people in February, and now its publisher explains their…
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