Everything about:

Decoder

What is a CDP?

CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…

Read More

What is a CMP?

Consent Management Platforms (CMP) have been cropping up rapidly in the wake of GDPR—(and soon CCPA)—as the tool du jour for aiding publishers in collecting and managing consumer consent and passing that data throughout the advertising ecosystem. For publishers working with multiple ad partners who need to enable user-level ad…

Read More

What is the IAB Consent Framework?

GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…

Read More

Ad Ops Terms Explained: Best Of AdMonsters Decoder 2018

In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace.…

Read More

What Are Deterministic and Probabilistic IDs?

Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…

Read More