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What Problems Does the IAB’s CCPA Compliance Framework Solve?

The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…

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What Are the Use Cases for Log-Level Data?

The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…

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What Are the Different Kinds of Paywalls (and Do They Work?)

While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…

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What’s the Difference Between Blockchains and Permissioned Ledgers?

In digital advertising, the sovereignty of a blockchain isn’t required to track impressions, counter ad fraud or help consumers regain control of their privacy. Thus the work required to set up a blockchain and maintain consensus isn’t worthwhile. Simple permissioned ledgers will do the job just fine. These ledgers, and…

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What Is Cryptography?

If blockchain is the infrastructure that underpins Bitcoin and other cryptocurrencies, cryptography is the infrastructure that underpins blockchain. When you boil it down, the core problems cryptography solves are identity validation and data verification. Blockchain’s big value prop is the ability to facilitate transactions without a middle man. But, both…

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