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What Are the Best Practices for Using Attention Metrics?

While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to…

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What is Google’s Privacy Sandbox?

As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to…

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What is Google’s New Chrome SameSite Cookie Policy?

Starting February 4, 2020, Under the Incrementally Better Cookies Policy, Chrome will treat cookies that have no declared SameSite value as SameSite=Lax, restricting the sharing of cookie data across sites. For external access, cookies will need to be set to SameSite=None; Secure and will have to be accessed from secure…

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What Is Email Hashing?

Since most people keep their personal email addresses forever, it’s easy to understand why many see the email address as the key to the future of digital marketing and advertising. It can identify audiences cross-device and is people-based in nature. This key to identity and marketing to people is what…

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What Problems Does the IAB’s CCPA Compliance Framework Solve?

The IAB’s CCPA Compliance Framework provides a much-needed industry-standard to pass along crucial information about a consumer’s sold PI and the consumer’s journey with respect to what the CCPA requires. Its weaknesses and strengths come from the same source—it is not meant to provide a definitive answer on CCPA language…

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What Are the Use Cases for Log-Level Data?

The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…

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What Are the Challenges in OTT Measurement?

They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…

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What Are the Different Kinds of Paywalls (and Do They Work?)

While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something…

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What Is App-Ads.Txt?

On the surface, app-ads.txt is similar to that of its companion spec, ads.txt. In the case of ads.txt, web publishers upload a list of resellers who are authorized to sell their inventory on their domain. That list can then be crawled by advertisers to ensure they only buy from legitimate…

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