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ADM-NL-20211001-AdMonsters Weekly

AdMonsters October 1, 2021   Selling the Value: What Publishers Should Be Telling the Buy Side About First-Party Data Publishers are growing optimistic about the journey down a cookie-less path, but not everyone shares that enthusiasm. Many industry experts cite a gap in education about the value of first-party (1P)…

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ADM-NL-20210924-AdMonsters Weekly

AdMonsters September 24, 2021   What Does a Comprehensive Identity Strategy Look Like? The sheer number of proposed solutions to the third-party cookie almost guarantees that there will be no single winner and that publishers will need to adopt a multi-point approach to meet the needs of their ad partners.…

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Is It Time for Pubs to Take Shoppable Content Seriously?

Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…

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ADM-NL-20210916-AdMonsters Weekly

AdMonsters September 16, 2021   Transform Your Newsletters Into a Channel for First-party Data Collection Native ads enable publishers to diversify their media kit with premium ad units that elevate digital experiences. Furthermore, with native ads in email newsletters, publishers can transform their newsletters into a channel for first-party data…

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ADM-NL-20210910-AdMonsters Weekly

AdMonsters September 10, 2021   Can SSO Bring the Advertising Ecosystem Together? A Q&A With Mediavine’s Jordan Cauley Single Sign-On solutions are an open web tool that’s gaining massive ad tech support. But one of the major barriers to any cookieless solution reaching scale is consumer consent fatigue. ​That's why Criteo,…

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Things That Keep Publishers up at Night

Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…

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ADM-NL-20210902-AdMonsters Weekly

AdMonsters September 2, 2021   Google's SSP Security Violation Rate Slips AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings.…

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ADM-NL-20210827-AdMonsters Weekly

AdMonsters August 27, 2021   Newsweek Sees Huge CPM Lifts With Liveramp’s Authenticated Traffic Solution We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using Liveramp's Authenticated Traffic Solution (ATS) …

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