While there is a ton of opportunity in the retail media world, there are still challenges. Those opportunities and challenges were top of mind at the 2023 IAB Connected Commerce Summit: Reimagining Retail Media event, where industry experts expressed their views on prioritizing consumers' needs and the importance of privacy…
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As the digital world embraces AI's power, publishers can harness this technology to their advantage. David DiAngelo, VP of Global Marketplace Development at Emodo, contends that the ongoing AI race is reshaping the power balance in search, potentially disrupting the search advertising industry and influencing publishers' traffic sources.
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Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow…
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We spoke with Julie Clark, SVP of Media & Entertainment, TransUnion, to dissect the future of cable television in a world dominated by streaming, marked by both challenges and opportunities. As the lines between traditional linear models and streaming continue to blur, we explore the impact on publishers, evolving revenue…
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Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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Conventional thinking often looks at sustainability as an inconvenience, a mere compliance project, or even an additional cost center lacking in business benefits. However, media sustainability efforts can provide publishers with a unique opportunity to reduce operational risks, increase revenue profitably, and take the lead in the industry.
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Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
Read MoreAdMonsters August 31, 2023 Data Monetization in the Era of ID Deprecation: Best Practices to Pivot and Evolve Your Data Strategy When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access…
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Cornelius Frey, Co-Founder and CEO of Opinary, outlines his company's approach to collecting and leveraging first-party data through interactive user engagement. That offers not only a solution to the challenges posed by the demise of third-party cookies but also holds the potential to reshape the future of digital advertising.
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In an auction to purchase MediaMath, Infillion emerged as the highest bidder with a whopping $22 million bid. According to Business Insider, Infillion plans to restore the DSP, recruit former MediaMath employees, and seek out former clients such as Macy's, Sanofi, and Staples.
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