Search results for ops

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ADM-NL-20211126-AdMonsters Weekly

AdMonsters November 26, 2021   Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…

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ADM-NL-20211118-AdMonsters Weekly

AdMonsters November 19, 2021   Why Digitized Ad Sales are Mission Critical for Future Revenue Growth Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools…

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IAB Europe in Breach of GDPR; AI Runs Globe and Mail Paywall

November 12, 2021 IAB Europe Breached GDPR AI Powers Globe and Mail Paywall IAB Europe in Breach of GDPR Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR. “IAB Europe designed the misleading ‘consent’ pop-ups that feature on…

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ADM-NL-20211112-AdMonsters Weekly

AdMonsters November 12, 2021   Putting Contextual in Context: Can Standardized Definitions and Taxonomies Lead to Scale? Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider…

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ADM-NL-20211105-AdMonsters Weekly

AdMonsters November 5, 2021   The Future of Publisher Revenue Operations: Benchmarks & Best Practices From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball,…

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ADM-NL-20211029-AdMonsters Weekly

AdMonsters October 29, 2021   A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…

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ADM-NL-20211021-AdMonsters Weekly

AdMonsters October 22, 2021   How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…

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How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email

In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…

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