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ADM-NL-20220421-AdMonsters Weekly

AdMonsters April 21, 2022   IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have…

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Netflix Considers Ad-Based Subscription, Could Shake up SVOD Business

Raise your hand if you remember when a Netflix subscription was $8.99 a month? ๐Ÿ™‹๐Ÿพโ€โ™€๏ธ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…

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ADM-NL-20220408-AdMonsters Weekly

AdMonsters April 8, 2022   Best Practices For Monetizing CTV Ad Pods Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing…

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ADM-NL-20220404-AdMonsters Weekly

AdMonsters April 4, 2022   How Can Pubs Protect Their Sites and Audiences From Bad Actors?  Juniper Research warns that digital ad fraud and malvertising will cost the industry nearly $68 billion in 2022. But does that mean that all publishers are destined to lose substantial sums to nefarious players? Or…

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ADM-NL-20220331-AdMonsters Weekly

AdMonsters March 31, 2022   What Is Seller Defined Audiences? Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to…

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ADM-NL-20220325-AdMonsters Weekly

AdMonsters March 25, 2022   Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting? While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale…

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