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ADM-NL-20210715-AdMonsters Weekly

AdMonsters July 15, 2021   What Are Publisher Cohorts? The upcoming loss of third-party identifiers within Chrome, and the changes that Apple has already made in that space, means that first-party data is in a strong position. Losing cross-domain identifiers only strengthens publishers’ first-party data, as a viable option for advertisers…

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ADM-NL-20210708-AdMonsters Weekly

AdMonsters July 8, 2021   The Future—and Present—of Bidstream Efficiency Lies with Traffic Shaping While there are multiple reasons for the growing inefficiencies in the ad buying process, one of the fundamental reasons can be traced to the widespread adoption of header bidding. When publishers first began using header bidding…

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ADM-NL-20210701-AdMonsters Weekly

AdMonsters July 1, 2021   Tubi Becomes First CTV Pub to Implement UID 2.0 The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0…

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Tubi Becomes First CTV Pub to Implement UID 2.0

The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the…

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ADM-NL-20210624-AdMonsters Weekly

AdMonsters June 24, 2021   Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives…

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Crumbling Cookies and a Rotten Apple: A Rock and a Hard Place for Pubs

By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year.  The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground.  Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …

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ADM-NL-20210617-AdMonsters Weekly

AdMonsters June 17, 2021   Best Practices for Monetizing Native Ads in Your Email Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can…

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Revenue Strategy Session Vol 1 – Prebid

1:00 pm — 2:00 pm EST You’ve heard about ABM … but what about ABL?  Always Be Learning …  Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real world AdMonsters event, with the convenience of livestreamed,…

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ADM-NL-20210610-AdMonsters Weekly

AdMonsters June 10, 2021   Publishers Navigate the Weight of Heavy Ad Intervention  Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome…

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