Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.
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As digital publishers gear up for 2024, the focus is clear: ramping up revenue through strategic investments and capitalizing on new growth opportunities. A significant 60% of publishers expect revenue growth, with 19% anticipating substantial gains. Direct deal advertising tops the list of opportunities, with 68% of publishers highlighting it…
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AdMonsters August 8, 2024 Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings. Read more. Microsoft and Criteo's Unified, ROAS-Driven Retail…
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As data privacy regulations evolve, publishers are centralizing data within warehouses, but is it enough for data monetization? With DMPs falling short, the future lies in purpose-built applications that enhance activation, streamline audience building, and support complex identity resolution and collaboration. Dive into the challenges and opportunities for sustainable revenue…
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In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.
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The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the fractured ecosystem. Founded on the principles of creating a better experience for everyone, their comprehensive suite of solutions is tailored for every sector. Unfortunately, dissatisfaction is everywhere you look in our industry, but the COOL…
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In Q1 2024, Google conducted an experiment to assess the performance of Privacy Sandbox APIs and first-party signals, such as publisher first-party data and identifiers, compared to traditional third-party cookies.
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Curious about what it's like to step into a powerhouse like The Washington Post? Look no further. Join us for an exclusive LinkedIn Live recap featuring Jana Meron, the new VP of Revenue Operations and Data at The Washington Post.
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AdMonsters July 25, 2024 Industry Leaders Respond to Google's Cookie Deprecation Pause and New Opt-out Mechanism This week, Google threw the ad tech industry for a loop by announcing a significant shift in its privacy strategy. Contrary to its long-standing plan to eliminate third-party cookies from its Chrome browser,…
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Simon Sikorski, President of Global Operations at XR Extreme Reach, recently spoke at Cannes about the growing urgency for sustainability in advertising. In a conversation with AdMonsters, he discussed the importance of moving from sustainability policies to actionable results and how advertising can influence consumers to make informed choices toward…
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