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ADM-NL-20240208-ADM-Weekly

AdMonsters February 15, 2024   Well Actually, Revenue and Content Diversification Are Essential for Publisher Survival At the end of last year, The Guardian US launched a new health and wellness vertical, "Well Actually," to increase engagement with its existing audience rather than focus on growing its audience size further.…

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ADM-NL-20240208-ADM-Weekly

AdMonsters February 8, 2024   Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments, get a deeper look into the Black experience in the industry,…

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🌯 CTV’s CCPA Compliance Issues; The IAB’s Diligence Platform; TechCrunch Discontinues TC+; Hulu Airs AI-Generated Hamas Ad

According to some projections, CTV advertising is on the rise. It is projected to reach nearly $30 billion this year and almost $38 billion by 2026. But are streaming providers complying with the California Consumer Privacy Act (CCPA)? On January 26, California Attorney General Rob Bonta promised an "investigative sweep"…

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ADM-NL-20240201-ADM-Weekly

AdMonsters February 1, 2024   90% of U.S. Publishers Neglected Data Compliance As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Data compliance is a legal necessity for publishers, so they must remain current on…

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