Search results for ops

1171 Results

ADM-NL-20220502-AdMonsters Weekly

AdMonsters May 4, 2022   All About the Data: Take Our Publisher's First-party Data Survey Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all…

Read More

ADM-NL-20220429-AdMonsters Weekly

AdMonsters April 29, 2022   No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…

Read More

ADM-NL-20220421-AdMonsters Weekly

AdMonsters April 21, 2022   IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have…

Read More

ADM-NL-20220408-AdMonsters Weekly

AdMonsters April 8, 2022   Best Practices For Monetizing CTV Ad Pods Consumers are shifting to connected TV (CTV) in droves and CTV ad spend is skyrocketing in tandem. According to eMarketer, spending is set to reach $34.49 billion by 2025. But that doesn’t mean it’s been all smooth sailing…

Read More
1 3 4 5 6 7 118