AdMonsters November 30, 2023 Addressing the Future: Publisher Perspectives on Data, Privacy, and the Road Ahead During a panel titled "The Future of Addressability: The Portfolio View," Anthony Katsur, CEO of IAB Tech Lab, sat down with Shobha Doshi, SVP of Programmatic Strategy & Operations at Raptive, Ryan McConville…
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Digital media professionals understand that time and attention form some of the most valuable currency consumers can offer to a brand. Yet, amidst this awareness, numerous U.S. brand marketers overlook a realm abundant with attention: mobile gaming. We spoke with Josh Qualy of Digital Turbine to understand these data points…
Read MoreAdMonsters November 25, 2023 2024 Election Season Dilemma: How to Balance Political Ads and Publisher Integrity This January 15, people across Iowa will gather to caucus, officially kicking off the 2024 election cycle. Political campaigns and PACs are expected to pour $10 billion into political ads in an attempt…
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Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage…
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In 2023, publishers faced myriad challenges, and the path ahead to 2024 remains uncertain. Despite the difficulties publishers faced, Mike Caprio, Senior Vice President and GM, Americas, Connatix, envisions a redefined role for publishers in 2024, one teeming with promising opportunities. AdMonsters chatted with him to learn more.
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Publishers and SSPs are influenced by higher CPMs and fees and DSPs crave the audience targeting and segmentation provided by cookies. If we do not encourage the use of cookie alternative traffic in advertising today, the entire industry will take a huge step back when it becomes a reality.
Read MoreAdMonsters November 16, 2023 Industry Experts Weigh In On the MFA Scourge and Black Publishers' Concerns After we published our article about Black-owned publishers’ concerns about being designated MFA sites, we spoke to some industry experts to understand how they define them, how to distinguish a bad site from…
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A roundtable of ops leaders gathered at AdMonsters Publisher Forum New Orleans to discuss the most pressing issues facing the industry, including a cookieless future, what’s next with first-party data, and the Privacy Sandbox.
Read MoreAdMonsters November 10, 2023 Making Programmatic Easier for All with a Meta DSP Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to…
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Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.
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