November 10, 2023   Making Programmatic Easier for All with a Meta DSP Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser. Read more. Goodway Group's Jay Friedman on Transforming Workplace Flexibility For Jay Friedman, CEO of Goodway Group, the path to a career in advertising and digital media began with a high school field trip to a local radio station. He learned about different jobs at the station and was awed by the advertising positions. He brought his knowledge to AdMonsters Publisher Forum, where he shared insights into buy-side investment and measurement priorities for 2024.  Read more. AdMonsters 2024 Events Calendar Annoucned Oh, the places we will go in 2024. AdMonsters will bring lots more learning, peer-to-peer connections, and surprises to you during our 2024 conference season. Join us for Publisher Forums in Austin in the Spring, Boston in the Summer, and Scottsdale in the Fall. And don't forget Ops in June, where we bring together the buy-side, sell-side and all of ad tech under one roof. We'll also celebrate the Top Women in Media & Ad Tech at Ops. Learn more.  Top Stories How CEOs & CMOs Can Get Multicultural Marketing Right Marketers need to understand that multiculturalism influences and fuels mainstream marketing. Their messaging to diverse groups needs to be aligned with their mass market messaging. Brands also need culturally intelligent targeting solutions to connect authentically and meaningfully with their consumers.  Read more. 80% of Ad Tech Confident About Long-term Addressability Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry evolution, according to a new report from ID5. Read more. The Attention Playbook 2024 promises to be a year of rapid innovation, with publishers rethinking what’s possible. From looking at attention as The New Metric to driving higher attention rates with Innovative Ad Formats & Ad Placements to harnessing the power of their first-party data to leaning into Indirect Monetization partners and ensuring a stronger ecosystem of indirect partners, maximizing monetization while maintaining control and quality assurance; the opportunities are endless. Dive into the results of our survey and gain new insights for your business  Download your copy! Upcoming Events Mar. 3-5, 2024 | Publisher Forum: Austin Aug. 4-6, 2024 | Publisher Forum: Boston Jun. 3-4, 2024 | AdMonsters Ops: New York Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Digital Advertising Sales St. George, Utah Nexstar Media Group; Salt Lake City, UT Senior Digital Advertising Strategist Middle Seat; Washington, DC Advertising/Biddable Media Manager (EMEA) JPMorgan Chase; London, UK Senior Product Manager, Display Advertising AutoScout24; Berlin, GER View All Job Listings Advertising Strategist, Sales Development Comcast - New York, Digital Advertising Strategist Texas State University - San Marcos, TX Chair, Department of Mass Communication, Advertising & Public Relations, College of Communication Boston University - Boston, MA Associate Professor of the Practice in Advertising, Account Management, College of Communication Boston University - BOSTON, MA Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Senior Manager, Digital Advertising Operations & Inventory Sinclair Broadcast Group - Cleveland, OH Add A Job Listing | View All