Are publishers leaning into Google’s Privacy Sandbox, or are they pursuing other options they deem more favorable to them, their advertising partners and their cookies? More broadly, how are publishers preparing to meet the new challenges and opportunities of 2024? Are they experimenting with creative innovation and ad placements? New targeting tactics? Measurement strategies that demonstrate the value of their inventory?
To get a sense of publishers’ plans, for a life without third-party cookies AdMonsters surveyed a mix of national and small, web and mobile publishers about a range of issues.
To see the results and gain insights from The Attention Playbook, created in partnership with Emodo, please enter your business email to download your free copy of The Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? below!