Everything about:

1st-party data

What Is PPID and How Does It Benefit Publishers?

PPIDs are a unique identifier assigned by a publisher to a user. Publishers will share PPIDs with Google’s programmatic demand and this process will help them customize their ads and targeting. On the other hand, ESPs allow publishers to share encrypted first-party signals with buy-side platforms of their choosing. What are the…

Read More

Effectively Using Consumer Data to Future Proof Your Business

In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…

Read More

Your Email Strategy May Blow Up Sooner Than You Think

Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be…

Read More