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Data

What Is CPA (or ColoPA)?

On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…

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Bridging the Privacy Compliance Gap

Between mounting privacy regulations and privacy enforcement measures being taken by big tech, publishers are in need of simple solutions that ensure consent compliance (and that they can trust). And even when publishers are doing the right thing and following the law, they may find themselves liable for a non-compliant…

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Best Practices for Monetizing Native Ads in Your Email

Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can build a scalable direct-sold program around premium ad packages that resonate with your audience…

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Privacy Sandbox & Universal IDs: Like Oil & Water?

While the technology behind Google's Privacy Sandbox proposals is complex and constantly evolving, the premise (as we know it today) is simple: move targeting from a third-party cookie to a group (or cohort) of browsers. For much of 2020 these cohort-based approaches appeared to be the future of advertising in…

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Native in Email: Blueprinting the Future for Publishers

LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick Dujnic, VP, Marketing, LiveIntent to learn more about this new product, as well…

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Facebook Ads & iOS 14: What Can You Do to Overcome Data Loss?

If you’ve looked at your Facebook ads data recently, you might be worried about your dwindling conversion insight. Starting with Safari and Mozilla’s default blocking of cross-site tracking since the release of ITP 2.1, continuing with the rollout of Limited Data Use that limited tracking in California to comply with…

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Maximizing the Value of First-Party Data

In preparation for our upcoming webinar with Permutive: Vox Media’s Approach to a Changing Media Landscape, Tuesday, April 27, 1 PM ET, (Register now!), I spoke with Michael Ogunjobi, Customer Success Lead, Permutive, about how publishers can fully maximize the value of their first-party data and demonstrate that value to…

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Is Contextual Ready For Post-Cookie Prime Time?

Is contextual scalable? How can publishers prove performance? Does contextual need to be standardized? In this video from Publisher Forum Virtual 2021, Scott Messer, Senior Vice President, Media, Leaf Group speaks with Emily Healy, Director, Digital Standards, Publicis Media about all of these topics and more.

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