Everything about:

Data

Consumers Will Watch Your Video Ads; With Caveats

Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic.  As consumers spend more time online, their exposure to…

Read More

Community Survey: How Are You Preparing for a Cookie-free World?

The anticipated cookie deprecation in 2024 is a seismic shift for publishers, including both challenges and opportunities in maintaining user engagement. Tell us about your engagement and goals for the next 12 to 18 months. By sharing your thoughts, you will contribute to shaping strategies that aim to create meaningful…

Read More

Best Practices for Publishers to Survive the New Open Markets: How to Differentiate Your Brand in an Age of Commoditization

“In today’s environment, it’s critical to differentiate in some way shape, or form. The consolidation we’ve seen, and the rampant commoditization means publishers and tech platforms need to find a way to stand out,” advised David DiAngelo, Global Vice President of Marketplace Development at Emodo. He recommends the following best…

Read More

Calling BS on Identity

The identity conversation is loaded with BS because everyone talks about it like they know what the future holds. Worse, they’re presenting solutions based on what they “know," writes Shiv Gupta, Founder, U of Digital. In reality, nobody knows what a post-identity world will actually look like because that world…

Read More