The 19th annual Advertising Week New York took place, and over 12,000 marketers, advertisers, media, and tech professionals attended this year’s conference. The event was filled with great content and jaw-dropping insights from the industry’s finest.
The event featured eight stages, representing the eight different areas of the advertising industry. Track content included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI.
Aside from the content inside session rooms, the activations, iced coffee, juice bar, apple cider, and overall visual asthetics kept attendees busy and enthused.
AdMonsters X (formerly Twitter) community is full of insights and humor, and after browsing, we decided to spotlight a few X posts that caught our attention. We got a kick out of them and figured you would, too.
1. As Usual, GenZ Was a Topic of Discussion
.@Marriott has two #travel related programs on @amazon TV, but here's the kicker. As branded #entertainment they're both short form #storytelling (5-7 minutes) pieces. Great way to catch/tether #GenZ audiences. Smart. #marketing @anniegranat #AWNewYork23 #awny #hollywood #roi pic.twitter.com/AoqRteh0Ey
— Jon Burk (@MrJonBurk) October 19, 2023
2. Netflix Still Won’t Sit Still, They’re Always up to Something
ICYMI: 🍿@Netflix is stepping up its advertising game! During the recent Advertising Week New York, the streaming giant revealed some juicy opportunities for advertisers, including single-title sponsorships and even a splash into live sports. Frito-Lay's Smartfood popcorn will… pic.twitter.com/35ELUc6MTw
— Pesach Lattin (@pesach_lattin) October 18, 2023
3. Will the Real AdTechGod Please Stand Up?!
— Shiv (@airgups23) October 17, 2023
4. The Kids of CMOs Panel Stole the Show
The best session at @advertisingweek was hearing directly from GenZ (kids of CMOs!).
– are not a homogenous group.
– have different needs/expectations.
– do their research via social & support purpose-minded brands.
– want to collaborate & be rewarded for participating. pic.twitter.com/hYpJcvT76r
— Matt Wurst ☄️ (@mwurst) October 18, 2023
5. The State of Addressability
— Myles Younger (@Myles_Younger) October 17, 2023
6. What Is Premium Anyway?
Point I liked at an AWNY panel: Premium is what audiences perceive as premium
I.e. If Mr. Beast is premium to audiences 12-30, that’s what’s premium (highly trusted, highly engaging) for advertisers trying to reach them
— Joe Zappa (@joe_zappa) October 18, 2023
7. There Was A Surplus of Fun Things To Do
— Josh Dysart (@dysart) October 18, 2023