Everyone loves a good proof of concept before pouring hundreds of thousands, or millions, into an idea. Shoppable content is one such idea, and it’s a lucrative, proven, revenue model. When activations like shoppable content are woven through editorial content, the line is blurred between where editorial reporting stops and…
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Despite the FLoC origin trial limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every…
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The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects — like UID 2's Open Source ID framework, proof of concept libraries for implementing authenticated connections using Ads.cert, and brand suitability test benchmarks — available to everyone, all in one place.
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Google released the timeline for the Privacy Sandbox and is finally bidding adieu to third-party cookies in 2023— maybe it's for real this time. This estimated timeline is based on origin trials, Privacy Sandbox use cases, readiness at scale, and ending support for third-party cookies. Chrome will continue to update…
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Digital media and advertising is rapidly changing. To survive in this increasingly complicated environment, publishers and advertisers need innovative strategies and technologies to increase their efficiency (and keep revenues afloat) as they look to continue connecting with audiences and also proving the value of those relationships.
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The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
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Maybe it’s the “larger than life”-sized player personalities. Maybe it’s the rabid, easy-to-amass audience segments. Or maybe it’s some marvelous combination of the two — but sports media brands are cashing up and turning pandemic-driven shifts in content consumption into new pathways for revenue generation.
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The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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