Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers and advertisers can work together to guarantee scale in a cookieless advertising environment while also ensuring consumers' privacy.
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It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny…
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After 118 years, the AAA brand has come to mean reliability and responsiveness. It continues to increase its membership and other powerful brands seek to align with AAA to gain from the glow of this trusted American institution. But the changing culture, habits, and behaviors of younger Americans prompted AAA…
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The latest trend in profit and brand expansion is not isolated to the music industry. It’s the writing on the wall for what media companies should and need to do with their brand prowess. What you read/ watch is as much a part of your personal brand as the music…
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Editorial Director, Gavin Dunaway spoke with Evergreen Trading’s Chief Operating Officer, Mark Ordover, to gain a deeper understanding of the role Evergreen Trading plays as a media investment agency within the buy-sell relationship between marketers and media companies, as well as how they can help publishers losing spend to the…
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Senior Editor, Lynne d Johnson, recently chatted with Garrett Johnson—a marketing professor at Boston University's Questrom School of Business. His research focuses on privacy, the value of cookies, and the effectiveness of advertising. She was interested in a presentation he made to the W3C about the Economics of Digital Ad…
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Editorial Director Gavin Dunaway had a chat with ID5's CEO, Mathieu Roche, about how to differentiate between identity solution providers, the benefits of joining ID5's Inside community, as well as what it will take to rebuild probabilistic’s reputation.
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Last week, LiveRamp announced that its Authenticated Identity Infrastructure would support The Trade Desk’s Unified ID 2.0 (now without third-party cookies!). The biggest concern about whether identity-based universal IDs—like LiveRamp’s and TTD’s Unified ID 2.0—can be successful (and potentially save the open programmatic ecosystem from being dominated by walled gardens) is…
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Our interest in the federal government’s antitrust suit against Google took a huge dive when we learned it would be centered around search. While mainstream publications trotted out the tired descriptor “landmark” for the headlines when the suit became public, many of us in the industry shook our heads and…
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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