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Turning Relationships Into Revenue: Admiral’s Dan Rua Explains Visitor Relationship Management (VRM)

Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities.  Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience.

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These 5 Data Trends Will Totally Reshape Ad Operations—hopefully for the Better

Privacy regulations, cookieless web, identity resolution, the value of first-party data, better personalization—are just some of the many data trends shaping publishers' strategies today. The road ahead is being paved as much by user and governmental concerns as it is by the duopoly and other significant players in the ad…

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Digital Media and Advertising Outlook: Latest Ad Ops and Revenue Trends

We talk to an awful lot of publishers at our Publisher Forums and other events. And in those conversations, we get deep into the weeds with them about their frustrations—like ad fraud, ad impression discrepancies, and ad quality. But we also speak with them about all the things that work…

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