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Privacy

What Can Blockchain Really Do for Advertising in 2020?

Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can…

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How Will an Entire Industry Unlearn Ad Tech 1.0?

"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…

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SuperAwesome’s Jamie Gutfreund on Connecting the Dots Between Data and Marketing in a Privacy-centric Era

During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Gutfreund will discuss how stricter privacy laws, improving technology and shifting perceptions offer advertisers and marketers an opportunity to come together to…

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What Is Google’s Privacy Sandbox?

As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy while ensuring that programmatic will continue to…

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The Big Google Cookie Crumble: 5 Sessions To Help You Prep

Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers'…

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