AdMonsters Playbook: How Clickbait Ad Scams are Devised & Impact Publishers’ Sites

How are clickbait ads getting on sites? What is the impact of such ads on the user experience? The publisher’s brand reputation?

To better understand the extent of the problem, we surveyed 148 publishers about their experiences with clickbait ads on their sites. A key goal is to understand why it occurs and whether or not publishers have the tools they need to eradicate it from their properties.

Our survey found that 69% of publishers report clickbait ads appearing on their sites, despite their best efforts to screen for them.

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This playbook, created in partnership with GeoEdge, will dive into the results of our survey, highlighting both the challenges and solutions.